Hybrid Global CRM Lead: Personalisation & Growth

ImmigrationGPT; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Parental leave policy

Pension and life assurance

Medicash

Employee Assist Programs

Dog-friendly days

Product discount

Job summary

Charlotte Tilbury Beauty is seeking a Head of CRM to lead our global CRM strategy across email, SMS, push and in-app messaging. You will drive personalisation, retention and lifetime value while overseeing a high‑performing CRM team in a fast‑growing beauty brand.

You will lead cross‑functional collaboration with Digital, Marketing and Data teams, leveraging Braze, AI and predictive analytics to deliver impactful customer experiences across markets.

Qualifications

• Senior CRM leadership experience in a B2C eCommerce or consumer business.
• Advanced CRM platform expertise, ideally Braze.
• Strong analytical skills; SQL/Looker experience desirable.
• Experience leading complex technical projects with Data, Engineering and Product teams.
• Knowledge of data privacy regulations (GDPR/CCPA).

Responsibilities

• Own and influence the global CRM strategy across email, SMS, push and in‑app messaging.
• Lead the CRM team and partner with Digital, Marketing and Tech teams.
• Drive data-driven segmentation, personalisation and lifecycle initiatives.
• Manage budgets, partners and data privacy compliance.

Skills

Braze

SQL

Looker

AI & Personalisation

CRM Strategy

Tools

Braze

SQL

Looker

Job description

Charlotte Tilbury Beauty is seeking a Head of CRM to lead our global CRM strategy across email, SMS, push and in-app messaging. You will drive personalisation, retention and lifetime value while overseeing a high‑performing CRM team in a fast‑growing beauty brand.

You will lead cross‑functional collaboration with Digital, Marketing and Data teams, leveraging Braze, AI and predictive analytics to deliver impactful customer experiences across markets.