Growth Marketing Leader: Beauty Ecommerce & CRM

Global Beauty Products LTD.

Liverpool

On-site

GBP 60,000 - 90,000

Full time

2 days ago

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Job summary

Global Beauty Products Limited is looking for a commercially driven Marketing Manager to lead an integrated growth function spanning ecommerce, acquisition, retention, brand, content and product launches. This senior, hands-on role will set the strategy, convert it into a trading plan and stay close to channels to improve performance.

You will unify Shopify, app, CRM, paid media, affiliates, creators, organic social and content production, using data to allocate budget and drive measurable

Qualifications

Proven experience leading integrated marketing across ecommerce, acquisition, retention and launches.
Experience in beauty/cosmetics or consumer products is a plus.
Hands-on in channel optimization with data-driven decision making.

Responsibilities

Build and own annual and quarterly marketing plans across professional, consumer, ecommerce, wholesale and distributor channels.
Translate objectives into channel priorities, calendars, budgets and ownership.
Balance acquisition, retention, brand development, promotions and launches by revenue and margin.
Own performance across Shopify and app, improving traffic, conversions and repeat purchases.
Lead a disciplined trading calendar for campaigns, launches and onsite journeys.

Skills

Shopify/ecommerce

CRM/lifecycle marketing

Paid media & social

Affiliates & partnerships

Content development

Tools

Shopify

Klaviyo

HubSpot

GA4

AWIN

Job description

You will unify Shopify, app, CRM, paid media, affiliates, creators, organic social and content production, using data to allocate budget and drive measurable

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