CRM Campaign Lead — Data-Driven Growth, Hybrid & Equity

INSHUR; Brighton; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Stock options

30 days holiday

Private healthcare

Life insurance

Parental leave

Job summary

INSHUR, based in Brighton with a hybrid work model, is seeking a CRM Marketing Lead to own in-life communications across the UK, US and Netherlands. You will build multi-channel campaigns, manage the CRM roadmap, and ensure every customer touchpoint is optimized.

You’ll work with UK and US generalists and paid media specialists to drive stronger renewals and grow quote-to-policy conversion. You’ll have autonomy to test, learn and experiment, turning data into ideas and ideas into results,

Qualifications

• Solid, hands-on CRM experience building multi-channel lifecycle campaigns and automations.
• Data-led, commercial thinking; derive insights to improve metrics.
• Self-sufficient creativity; write content and build emails.

Responsibilities

• Own in-life CRM communications and journeys across UK/US/Netherlands.
• Build a data-led CRM campaign roadmap and optimize results.
• Own content calendar and campaigns from idea to final send.
• Design segmented retention, win-back and loyalty campaigns.
• Frame experiments as simple business cases and share actionable insights.
• Monitor customer sentiment including NPS and surveys for stakeholders.
• Support paid media and product/partner launches with CRM journeys.

Skills

CRM expertise

Data-driven mindset

Content creation

GDPR knowledge

Curiosity and feedback

Tools

HubSpot

Job description

INSHUR, based in Brighton with a hybrid work model, is seeking a CRM Marketing Lead to own in-life communications across the UK, US and Netherlands. You will build multi-channel campaigns, manage the CRM roadmap, and ensure every customer touchpoint is optimized.

You’ll work with UK and US generalists and paid media specialists to drive stronger renewals and grow quote-to-policy conversion. You’ll have autonomy to test, learn and experiment, turning data into ideas and ideas into results,