Senior CRM Growth Lead (Remote, Flexible Hours)

Heroes Group; Greater London; Remote; GBP 70,000 - 90,000; Full time

Job summary

Snuggle Me Organic is seeking a hands-on CRM leader to take ownership of our US CRM strategy across email and SMS, with potential to shape international expansion. You’ll build a commercially ambitious CRM programme starting with a high-impact Black Friday plan and evolve using our Three Rs framework.

You’ll balance growth with customer insights, collaborating with Brand, Creative, Ecomm and Product teams to drive revenue and long-term customer value.

Qualifications

• Hands-on experience in CRM, lifecycle or retention marketing.
• Strong Klaviyo experience; SMS experience is a bonus.
• Analytical and able to use data to inform decisions.
• Commercially minded with revenue targets in view.

Responsibilities

• Own and develop the CRM and retention strategy across email and SMS.
• Build the roadmap to grow CRM to 10%+ of DTC revenue.
• Drive repeat purchase, retention, reactivation and LTV.
• Identify opportunities to increase customer value as product portfolio grows.
• Lead CRM reporting and track revenue contributions.

Skills

CRM

Lifecycle marketing

Retention marketing

Klaviyo

SMS marketing

Data analysis

Segmentation

Personalisation

Tools

Klaviyo

Job description

Snuggle Me Organic is seeking a hands-on CRM leader to take ownership of our US CRM strategy across email and SMS, with potential to shape international expansion. You’ll build a commercially ambitious CRM programme starting with a high-impact Black Friday plan and evolve using our Three Rs framework.

You’ll balance growth with customer insights, collaborating with Brand, Creative, Ecomm and Product teams to drive revenue and long-term customer value.