CRM Growth Lead - Retail & Loyalty (Flexible)

The Fragrance Shop; Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

The Fragrance Shop is expanding its CRM team and seeks a CRM Manager to drive engagement, retention and repeat purchase through data-led multichannel activity. You will translate strategy into high-performing CRM campaigns and lead the CRM Assistant to maintain accuracy, scale and commercial impact.

Collaborating with Ecommerce, Marketing, Digital and BI, you will own end-to-end CRM delivery, optimise targeting and personalise communications, while supporting growth in subscriptions and loyalty

Qualifications

• Hands-on CRM delivery within retail or ecommerce.
• Experience with CDP/CRM platforms (Bloomreach preferred).
• Experience supporting or managing loyalty, membership or subscription programmes.
• Highly organised, detail-focused and QA-ing complex campaigns.

Responsibilities

• Own end-to-end execution of daily CRM activity across channels.
• Lead and develop the CRM Assistant and ensure high execution standards.
• Translate business priorities into CRM activity to drive membership, engagement and LTV.
• Own weekly CRM performance reporting on engagement, revenue and efficiency.

Skills

CRM delivery

Bloomreach

Data-driven marketing

Campaign QA

Stakeholder comms

People management

Tools

Bloomreach CDP

CRM platforms

Job description

The Fragrance Shop is expanding its CRM team and seeks a CRM Manager to drive engagement, retention and repeat purchase through data-led multichannel activity. You will translate strategy into high-performing CRM campaigns and lead the CRM Assistant to maintain accuracy, scale and commercial impact.

Collaborating with Ecommerce, Marketing, Digital and BI, you will own end-to-end CRM delivery, optimise targeting and personalise communications, while supporting growth in subscriptions and loyalty