CRM & Lifecycle Growth Leader (AI-Driven)

Consult; Tangmere; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Contributory pension

Wellbeing programme

Gym discounts

Retail discounts

Regular social events

Free Food Fridays

Free on-site parking

Discounted services

Counselling and helplines

Job summary

Consult is seeking a Head of CRM & Lifecycle Marketing in the UK with flexible working. The role focuses on owning CRM strategy, automated journeys, and monetising customer interactions to drive conversion and revenue.

You will lead an on-site and remote-capable team, audit current setup, and drive transition to an enterprise marketing automation platform while delivering measurable results.

Qualifications

• Extensive experience in CRM, lifecycle marketing and marketing automation.
• Proven track record of increasing conversion, revenue and customer value through automated communications.
• Strong hands-on experience with sophisticated CRM platforms, segmentation and multichannel automation.
• Experience working with large customer databases and high lead volumes.
• Excellent analytical skills and experimentation mindset.
• Ability to develop strategy and implement campaigns personally.

Responsibilities

• Lead nurturing journeys from enquiry to booking and re-engagement.
• Oversee CRM automation, infrastructure and deployment of an enterprise CRM platform.
• Identify opportunities to re-engage unconverted and historic leads.
• Develop customer journeys to monetise affiliate products and services.
• Use segmentation and data to deliver targeted communications.
• Identify AI-driven improvements for personalisation and efficiency.
• Test approaches with control groups and measure incremental revenue.
• Evaluate systems and propose improvements to data and comms capabilities.

Skills

CRM expertise

Lifecycle marketing

Marketing automation

Multichannel campaigns

Data-driven decisions

Job description

Consult is seeking a Head of CRM & Lifecycle Marketing in the UK with flexible working. The role focuses on owning CRM strategy, automated journeys, and monetising customer interactions to drive conversion and revenue.

You will lead an on-site and remote-capable team, audit current setup, and drive transition to an enterprise marketing automation platform while delivering measurable results.