Senior CRM Executive - Heritage Brand

Blu Digital; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading British Heritage fashion brand seeks a dynamic Senior CRM Executive to join its Digital Marketing team in London. This role offers a competitive salary up to £40,000, a hybrid working model, and significant opportunities for career progression. The successful candidate will take charge of customer email marketing, enhancing strategy through innovative data segmentation and audience engagement initiatives.

Qualifications

• Minimum 2 years marketing experience.
• Strong analytical and commercial understanding.
• Ambitious self-starter with excellent attention to detail.

Responsibilities

• Manage creation and delivery of customer emails.
• Develop personalised and automated marketing programmes.
• Analyse and segment audiences for targeted communications.

Skills

Analytical understanding

Relationship building

Attention to detail

Cross-functional collaboration

Job description

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Senior CRM Executive - Heritage Brand, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f4d3b7845549

Job Views:

45

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Senior CRM Executive - Heritage Brand
London

My client is looking for a brand-new Senior CRM Executive to join their well-established Digital Marketing team. They are offering a competitive salary of up to £40,000, offering a hybrid model of working and direct routes for progression. They are a household name within British Heritage fashion, based in the heart of London.

You will manage the end-to-end creation and delivery of customer emails and build on the current email strategy to develop increasingly personalised and automated marketing programmes. You will work with the in-house studio team to develop creative assets and email content, ensuring deadlines are hit. You will adopt best practice techniques to brief, proof, build and commission campaigns within the email platform. You will analyse and segment different audiences within their email database to better target communications and engagement levels.

You will have a minimum of 2 years marketing experience with strong analytical and commercial understanding. You will have excellent relationship building skills with the ability to work with cross-functional teams. You will have an enthusiastic and energetic work ethic, with excellent attention to detail. You will be an ambitious self-starter who can identify solutions to support growth and a lust to excel in your career.