CRM Manager - West London

Blu Digital; London; On-site; GBP 42,000 - 49,000; Full time

Job summary

A leading beauty brand in West London is seeking a CRM Manager to drive their CRM strategy and manage customer loyalty programs. This role involves creating targeted email campaigns, delivering performance reports, and requires strong analytical skills and attention to detail. Join a fast-growing team dedicated to sustainability and effective customer retention.

Qualifications

• Data-driven retention marketer with strong analytical skills.
• Good understanding of data protection and privacy legislation.
• Ability to work efficiently in a fast-paced environment.

Responsibilities

• Owning and delivering the overall CRM strategy, identifying key levers across channels.
• Managing loyalty programs and testing initiatives across customer cohorts.
• Creating and managing email campaigns focusing on automation and lifecycle.
• Delivering performance reports and ensuring alignment with brand strategy.

Skills

Analytical skills

Attention to detail

Understanding of data protection

Retention marketing

Job description

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CRM Manager Role - West London

Our client, a well-established and ethical beauty brand emphasizing sustainability, is seeking a CRM Manager to join their fast-growing team. The position offers a salary of up to £42,000 and requires 1 day a week in their West London office.

As a CRM Manager, you will be responsible for:

1. Owning and delivering the overall CRM strategy, including identifying key commercial levers and priorities across CRM channels.
2. Managing loyalty programs and testing new initiatives across different customer cohorts.
3. Creating and managing email campaigns in collaboration with creative, brand, and marketing teams, focusing on automation, lifecycle, and broadcast emails.
4. Delivering performance reports and liaising with internal teams and third-party agencies to ensure alignment with brand strategy.

Ideal candidates will be data-driven retention marketers with strong analytical skills, attention to detail, and a good understanding of data protection and privacy legislation. The ability to work efficiently in a fast-paced environment and manage workload effectively is essential.