CRM Executive - EU | LOOKFANTASTIC

THG; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

THG is seeking a CRM Executive to support their LOOKFANTASTIC team. This role involves managing email marketing strategies and CRM efforts to enhance customer engagement and sales growth. Candidates should have a solid CRM background, excellent copywriting skills, and the ability to work in a fast-paced environment.

Benefits

25 days annual leave plus bank holidays

Up to 50% staff discount on THG brands

Access to development programmes

Enhanced maternity and paternity pay

Qualifications

• 1+ years CRM experience required.
• German or Dutch language preferred.
• Experience in e-commerce sector valued.

Responsibilities

• Responsible for email marketing communications.
• Segmentation of customer database.
• Analyse and report on campaign performance.

Skills

CRM experience

Copywriting

Analytical skills

Time management

Multi-channel experience

Tools

Google Analytics

Tableau

Excel

Job description

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CRM Executive - EU | LOOKFANTASTIC, London

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Client:

THG

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

7f555f88c4cd

Job Views:

18

Posted:

18.06.2025

Expiry Date:

02.08.2025

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Job Description:

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team.

Why be a CRM Executive at THG?

Reporting into the LOOKFANTASTIC CRM Manager (EU), the CRM Executive (EU) will support the LOOKFANTASTIC CRM team in the execution of the EU CRM strategy: briefing and amending creative and building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.

As a CRM Executive, you'll:

• Responsible for the briefing, building and scheduling of email marketing communications and push app notifications for the EU CRM team.
• Write copy for emails and push notifications
• Segmentation of the customer database using in-house CRM tools.
• A/B testing to ensure emails are optimised to the best performing setups.
• Update templates for automated and triggered email campaigns as and when required.
• Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.
• Support the wider CRM team to achieve the monthly revenue targets and channel KPIs.
• Ensure all email communications and app notifications are delivered on brief, on time and in line with the global CRM strategy.
• Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

What Skills and Experience Do I Need?

• 1+ year’s CRM experience
• German or Dutch language skills preferred but Spanish or Italian would also be desirable
• Copywriting for marketing channels, ideally CRM
• Time management and organisation: prioritise workload and effectively manage time to meet tight deadlines
• Assertive and pro-active with a positive attitude
• Strong analytical skills and comfortable using Excel
• Ability to work in a fast-paced environment
• Multi-channel experience and exposure (Email, App)
• Experience with Google Analytics and/or Tableau
• E-commerce sector experience

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.