CRM Manager - Hybrid

Blu Digital; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty tech company is looking for an Email and CRM Manager to support customer acquisition and engagement strategies. You will be responsible for developing effective CRM campaigns in a flexible work environment based in London, collaborating with marketing teams to align strategies with business KPIs.

Qualifications

• Experience managing a CRM team.
• B2C background preferred.
• Ability to collect and analyze data.

Responsibilities

• Develop and drive the CRM and email strategy.
• Co-manage planning and implementing CRM campaigns.
• Work closely with Brand Marketing to align communications.

Skills

Data Analysis

Customer Engagement

Email Marketing

CRM Management

Tools

Excel

Google Analytics

Job description

Social network you want to login/join with:

My client is a household name in beauty, their unique business model is tech powered successfully disrupting the beauty market. They are looking for a brand-new Email and CRM Manager to join their fast-growing team. They operate an extremely flexible model of working allowing their employees to come into their London office as often as they wish.

You will both develop and drive the CRM and email strategy to support customer acquisition, retention/reactivation, improving conversion, building customer engagement, lifetime value, and supporting our business KPIs. Co-managing planning, developing, and implementing CRM campaigns. You will work closely with the Brand Marketing and Growth team to ensure brand email communications are aligned with other marketing channels.

You will have experience managing a CRM team with an ability to collect and analyse data. It is preferable to come from a B2C background with knowledge of Excel and Google Analytics.