Senior CRM Executive

Zachary Daniels Recruitment; United Kingdom; On-site; GBP 34,000 - 36,000; Full time

Job summary

A leading recruitment agency is seeking a skilled Senior CRM Executive to join a dynamic retail brand based in the UK. This role is centered around developing and executing data-driven CRM strategies to elevate customer engagement and loyalty. You will focus on personalisation through email and SMS campaigns to drive repeat purchases. The ideal candidate will use insights to shape customer interactions and contribute to revenue performance. This position offers a salary of £34-36k plus benefits, including free breakfast and gym access.

Benefits

Free Brekky on a Friday

Free on-site Gym

Benefits

Qualifications

• Experience in developing and executing customer engagement strategies.
• Strong analytical skills to leverage data insights for personalisation.
• Ability to work closely with marketing teams to drive CRM initiatives.

Responsibilities

• Develop and execute CRM strategies focused on engagement and retention.
• Utilise data insights for effective customer segmentation.
• Deliver and optimise email and SMS marketing campaigns.

Skills

Data-driven CRM initiatives

Customer segmentation

Email campaign management

Insight-driven decision making

Job description

Senior CRM Executive | Oldham | Head Office Based

£34-36k + Benefits | Retail Brand

(Free Brekky on a Friday + Free on-site Gym! + Fast Growing Brand!)

Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.

The Role :

The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.

Key responsibilities :

• CRM strategy development and hands‑on execution focused on engagement, retention and revenue growth
• Effective customer segmentation and personalisation using data insights across multiple touchpoints
• Delivery and optimisation of email and SMS campaigns including automated and triggered journeys
• Enhancement of loyalty pr...