Senior CRM Executive

TN United Kingdom; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a Senior CRM Executive to enhance customer engagement and drive revenue through strategic CRM initiatives. This role involves collaborating with the CRM Lead to implement effective marketing strategies across B2C and B2B markets. You will manage email campaigns, analyze performance metrics, and optimize customer retention strategies. Join a dynamic team that values diversity and creativity, and help shape the future of customer experiences in the travel industry.

Qualifications

• At least 1 year of CRM experience in a B2C environment is essential.
• Experience in B2B CRM is desirable.

Responsibilities

• Deliver and optimize BAU email campaigns for all brands.
• Support the creation of personalized, content-driven email campaigns.

Skills

CRM experience in B2C

Customer-centric mindset

Understanding of CRM strategies

Experience with ESPs

Data-driven campaign enhancement

Job description

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For airports, partners, and people. We are CAVU.

Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands, we drive market-leading passenger spend for airports worldwide. We have combined our resources to meet evolving passenger needs today and exceed them into the future.

Our solutions include our revenue-accelerating platform, Propel, and world-class hospitality venues such as Hangar, 1903, and Escape Lounges, making travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name, CAVU, is derived from the aviation and meteorology term 'Ceiling and Visibility Unlimited,' indicating perfect flying conditions. More than a name, CAVU embodies our mindset: our aviation heritage, our drive to push boundaries, and our commitment to creating seamless, enjoyable travel experiences.

The role

The Senior CRM Executive will collaborate with the CRM Lead to implement the CRM marketing strategy across clients, experiences, and B2B markets, focusing on engagement and revenue-driven campaigns. Responsibilities include managing the BAU calendar, optimizing strategies to enhance customer engagement metrics (opens, clicks, conversions, unsubscribes), and supporting automated programs to boost retention, customer lifetime value, and loyalty.

About you

• At least 1 year of CRM experience in a B2C environment is essential.
• Experience in B2B CRM is desirable.
• Ability to deliver work at pace.
• Customer-centric mindset with a solid understanding of CRM strategies and practices.
• Experience with ESPs in targeting audience segments and campaign deployment.
• Understanding of lifecycle development and optimization.

Key tasks and responsibilities

• Deliver and optimize BAU email campaigns for all brands.
• Support the creation of personalized, content-driven email campaigns.
• Provide post-campaign reports with insights and recommendations for future improvements.
• Collaborate with Analysts to identify data-driven opportunities for campaign enhancement.

EDI and CAVU

We are an equal opportunities employer. At CAVU, we believe diverse teams foster greater innovation, creativity, and understanding of customer needs. We encourage applications from all individuals, regardless of background or ability. If you require reasonable accommodations during the interview process, please contact us.

Sound interesting? Please apply via the link.