Senior CRM Executive

TN United Kingdom; Huddersfield; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior CRM Executive to lead innovative CRM and email marketing strategies. This role focuses on enhancing customer engagement and brand loyalty through data-driven initiatives, allowing you to make a significant impact on parents navigating their journey into parenthood. You'll collaborate with various teams to optimize marketing efforts and ensure compliance with regulations. Join a dynamic workplace that values sustainability and offers a range of benefits, including hybrid working and generous holiday allowances. Make a difference in the lives of families while advancing your career in a supportive environment.

Benefits

33 days holiday, increasing to 40 with service

Buy & Sell holiday schemes

Company Bonus Schemes

Employer pension contribution from day 1

Staff discounts for family & friends

Subsidised health & critical illness cover

Family-related leave policies

Menopause Friendly Employer

Employee Recognition schemes

Flexi-time schemes

Qualifications

• Experience in delivering CRM and email marketing strategies.
• Ability to analyze data to drive customer engagement.

Responsibilities

• Deliver CRM & email marketing strategies to drive sales.
• Develop automated email marketing programs for customer journeys.

Skills

CRM Strategy

Email Marketing

Data Analysis

Customer Engagement

GDPR Compliance

Education

Bachelor's Degree in Marketing or related field

Tools

Email Marketing Platforms

CRM Software

Job description

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Here at Mamas & Papas, Our Purpose is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones.

Our passion for parenting is evident in everything we do, from sourcing advice to designing products and offering experiences and insights. We are an award-winning, global omni-channel nursery/baby brand & retailer, with quality at our core. We provide our customers with insights, inspiration, support, tools, and resources to navigate the baby world in their own way.

Through growth and an exciting next chapter in our digital CRM and loyalty program, we are recruiting a SENIOR CRM EXECUTIVE.

ROLE OF SENIOR CRM EXECUTIVE

Reporting to our Senior CRM & Personalisation Manager, you will:

1. Deliver the CRM & email marketing strategy, focusing on our customer and premium brand positioning to drive sales and ROI.
2. Grow and nurture the email database to increase customer engagement.
3. Develop automated email marketing programs, creating streamlined, triggered customer journeys that foster sales and brand loyalty.
4. Collaborate with retail, brand marketing, ecommerce, creative, design, commercial teams, and IT.
5. Work with the wider digital & marketing team to plan and execute the CRM & email marketing calendar supporting business objectives.
6. Measure, optimize, and develop marketing activities based on KPIs to drive repeat sales.
7. Make data-driven decisions, identify new opportunities, and act on them, maintaining an analytical approach focused on trading plans.
8. Ensure compliance with legislation such as GDPR in database and email communications.

What makes this CRM Executive role different?

Our customers. Supporting parents through their journey into parenthood can be rewarding. This role allows you to make a meaningful difference through CRM and loyalty initiatives, helping parents feel confident, capable, and loving life with their little ones.

Thank you.

Benefits on offer:

• 33 days holiday, increasing to 40 with service
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1
• Staff discounts for family & friends
• Offers & discounts across various external organizations
• Subsidised health & critical illness cover
• Family-related leave policies (maternity, IVF, surrogacy, paternity, adoption, shared parental leave)
• Foster Care & Carers Leave
• Support for Loss and Bereavement
• Menopause Friendly Employer
• Employee Recognition schemes

We are committed to sustainability and a future-oriented workplace, welcoming new generations into the world.

And, of course, a great team to work with.

Head Office Perks:

• Hybrid working with 3 days in the office
• Flexi-time schemes
• Free parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms, and more.

(NB*: All benefits subject to individual scheme criteria & terms)