CRM Manager

WeComm

London

On-site

GBP 40,000 - 60,000

Full time

14 days+

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Job summary

A leading retail brand in London is seeking a CRM Manager to enhance customer journeys and retention. This role emphasizes strategic CRM ownership, utilizing platforms like Salesforce to build meaningful brand relationships. Candidates should possess strong analytical and creative skills, with experience in fashion, retail, or beauty considered a bonus. Join a dynamic team at the core of an ambitious eCommerce strategy.

Qualifications

Proven ability to shape customer journeys and campaign performance.
Experience in the fashion, retail, or beauty industry is a bonus.
Strong capability in owning complex customer journeys.

Responsibilities

Lead CRM strategy to enhance customer loyalty and retention.
Collaborate with digital and analytics teams for effective storytelling.
Drive loyalty and long-term customer value through strategic campaigns.

Skills

Customer-first thinking

Analytical precision

Creative energy

Experience with Salesforce or Bloomreach

Testing, learning, and improving

Job description

Overview

At the intersection of luxury and accessibility, this brand has become one of the UK's most celebrated names in fashion-forward footwear and accessories. With a distinct point of view rooted in creativity, inclusivity, and purpose, this is a business that’s not just about product, it’s about culture and community. Known for bold campaigns, sustainability efforts and an unmistakable London attitude, the brand continues to grow across global markets through both digital and physical channels.

Responsibilities

As CRM Manager, you’ll play a pivotal role in shaping the customer journey across email, loyalty and retention marketing. You’ll lead the charge on CRM strategy: owning segmentation, lifecycle journeys and campaign performance across key customer touchpoints. Working closely with digital, creative and analytics teams, you'll bring together data and brand storytelling to drive loyalty, repeat purchase and long-term customer value. This is a key role at the heart of an ambitious eCommerce and brand team, with huge opportunity for impact.

Qualifications

You’re a customer-first thinker who combines analytical precision with creative energy. You know CRM is more than just emails it’s about building meaningful brand relationships. You have experience with platforms like Salesforce or Bloomreach, you’re comfortable owning complex customer journeys and you're always looking to test, learn, and improve. Experience in fashion, retail or beauty is a bonus and a love of bold branding won’t go amiss.

Seniority level