Senior CRM Executive

Liberty.; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail brand in the United Kingdom is seeking an experienced Email Marketing Executive. The role involves owning the email marketing calendar, managing the end-to-end production process, and leveraging CRM data for optimal communication strategies. Candidates should have at least 3 years of email marketing experience, knowledge of HTML and SQL, and a detail-oriented mindset. This is a full-time position that offers the opportunity to develop your marketing skills within a dynamic environment.

Qualifications

• 3 years' experience in an email or CRM marketing role.
• Hands-on experience building and deploying emails using an ESP.
• Strong organizational and project management skills.

Responsibilities

• Own and manage the email calendar aligned with marketing priorities.
• Deliver smooth end-to-end email production.
• Write clear email briefs for teams and ensure objectives are met.
• Build and deploy campaigns using HTML and dynamic content.
• Test emails for high-quality customer experience.
• Produce performance reports and share insights.

Skills

Email marketing experience

HTML knowledge

SQL knowledge

Organizational skills

Project management skills

Cross-functional communication

Detail-oriented mindset

Tools

Responsys

Job description

Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.

Liberty is seeking an Email Marketing Executive to own and deliver the end-to-end email channel across our iconic, multi-category business.

You will play a key role in shaping how Liberty communicates with its customers from daily BAU trading emails to campaign-led storytelling and testing-led optimisation. This is a hands‑on role with real ownership, exposure across the business, and the opportunity to develop your technical and strategic CRM skillset within a globally recognised brand.

Key Responsibilities

• Owning and managing the email calendar in line with marketing and trade priorities across all categories.
• Delivering smooth, end-to-end email production from brief to send.
• Writing clear email briefs for Copy and Design teams and ensuring objectives are met throughout the build process.
• Building and deploying campaigns in Responsys, using HTML templates and dynamic content.
• Creating and managing audiences using customer data, via both drag-and-drop tools and SQL.
• Testing and QA’ing emails to maintain a high-quality customer experience.
• Developing and executing an email testing roadmap to continuously improve performance.
• Producing weekly, monthly and quarterly reporting on email performance and sharing insights with key stakeholders.
• Identifying opportunities for new campaigns, automations or content modules.
• Managing day-to-day relationships with external agencies and partners.
• Staying up to date with CRM best practice, industry trends and competitor activity.

About You

• 3 years' experience in an email or CRM marketing role.
• Hands‑on experience building and deploying emails using an ESP (Responsys experience is a strong plus).
• Working knowledge of HTML and SQL.
• Strong organisational and project management skills, with the ability to juggle multiple campaigns and deadlines.
• Confident communicator who enjoys working cross‑functionally.
• A detail‑oriented mindset with a passion for optimisation and testing.
• Experience in retail, ecommerce or a multi‑channel environment.

Seniority Level

• Associate

Employment Type

• Full-time

Job Function

• Marketing

Industries

• Retail and Retail Luxury Goods and Jewelry