Senior CRM Executive

Musto Limited; Greater London; Hybrid; GBP 42,000 - 54,000; Full time

Job summary

Musto Limited is seeking a Senior CRM Executive to support our CRM strategy and email marketing initiatives from our London-based Hybrid office. You will work with the Performance Marketing Specialist and marketing team to design and optimize campaigns, maintain the CRM system, and ensure compliance with regulations.

The role focuses on customer engagement, loyalty, and revenue growth, with responsibilities spanning content creation, audience segmentation, and analytics-driven optimization.

Qualifications

• 3+ years of experience in CRM management, email marketing, or related roles.
• Experience creating email templates, campaigns, and content in Braze.
• Familiarity with CRM and email platforms (Salesforce, Braze, Magento).
• Basic HTML knowledge for email design.
• Strong communication and collaborative skills.

Responsibilities

• Assist in developing and managing the CRM strategy to engage customers and drive revenue.
• Collaborate with Performance Marketing Specialist, copywriter, and marketing team on email campaigns.
• Maintain and optimise the CRM system ensuring data integrity and compliance.
• Analyse email metrics and provide actionable insights for improvements.
• Contribute to A/B testing and enhancement of email content and CTAs.

Skills

CRM management

Email marketing

A/B testing

Data analysis

HTML knowledge

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Braze

Salesforce

Magento

Job description

Your adventure is Musto's challenge. We engineer technical clothing to help you perform at your peak.

Built on 60 years of engineering cutting-edge performance apparel, we are the world's leading sailing brand. We use the same fabric technology that protects our ocean racers to keep you dry and comfortable for any outdoor activity.

As a sports brand Musto encourages a winning mentality, aligned on common goals with a 'can do' attitude. There is a distinct fanaticism for excellence and attention to detail driving through the business which is as evident in the design and construction of technical product, as it is in the aspirations and approach of the wider business functions.

Musto is an equal opportunities employer.

Senior CRM Executive

Job Title: Senior CRM Executive

Location: Hybrid - London Office - St Katharine Docks, London E1W 1UN

Reports To: Performance Marketing Specialist

Department: Digital

Job Overview

The Senior CRM Executive is responsible for assisting in the development and management of Musto's customer relationship management strategy to enhance customer engagement, drive loyalty, and increase revenue. This role involves working closely with the performance marketing specialist, copywriter, and the wider marketing team to support the execution of effective email marketing campaigns. The Senior CRM Executive will contribute to ensuring the CRM system is maintained, optimised, and compliant with all relevant regulations.

Roles and Responsibilities

Email Marketing Strategy and Execution

• Support the development of the email marketing strategy in collaboration with the Musto Performance Marketing Specialist, aligning objectives with the digital team's goals and KPIs.
• Assist in defining target audience segments and contribute to creating relevant and engaging email content, including newsletters, promotional emails, and automated campaigns.
• Collaborate with the creative team, including designers and copywriters, to ensure correct messaging and visually appealing email content.
• Develop engaging and relevant email content that resonates with our target audience, including newsletters, promotional emails, and automated campaigns.
• Responsible for creating and scheduling email campaigns and segmenting subscribers based on their interests, behaviour, and demographics.
• Own the Email Planning calendar and collaborate with the marketing and eCommerce teams on the main stories for the month based on the promotion and marketing calendars.
• Work with the Ecommerce Merchandiser to identify the monthly product focuses based on product stock levels and seasonality.
• Create and schedule automated email programs.

List Management and Maintenance

• Support in maintaining the email list by assisting in keeping it up to date, segmenting subscribers, and identifying inactive or unengaged subscribers.
• Identify audience segments based on behaviour and preferences to target with personalied communication.
• Aid in ensuring data integrity and accuracy within the CRM system.
• Support in raising tickets with our development team for any pixel or data integration fixes.

Performance Analysis and Optimisation

• Assist in monitoring and analysing key email metrics and KPIs, such as open rates, click-through rates, retention rates, conversion rates, and revenue generated.
• Deliver actionable insights and recommendations derived from data analysis.
• Participate in A/B testing on email subject lines, content, and calls-to-action to contribute to improving performance.
• Support in optimising email campaigns based on performance data to achieve better results.

Compliance and Best Practices

• Stay informed about email marketing regulations and assist in ensuring compliance with laws such as CAN-SPAM, GDPR, and CASL.
• Implement industry best practices in email marketing and CRM management under the guidance of the Performance Marketing Specialist.

Reporting and Continuous Improvement

• Contribute to creating regular reports for the team and senior management, providing insights into the effectiveness of email marketing campaigns.
• Support in identifying areas for improvement and contribute to implementing new strategies and technologies.

Collaboration and Leadership

• Work closely with the Performance Marketing Specialist and marketing team to ensure alignment of CRM activities with overall marketing strategies.
• Provide support and assistance to team members involved in email marketing and CRM activities.
• Work closely with the marketing team to create branded content emails which align with the marketing plan and calendar.

Requirements

• 3+ years of experience in CRM management, email marketing, or related roles, preferably within an eCommerce environment.
• Experience setting up and creating email templates, campaigns, and content in Braze .
• Experience setting up automation programs in Braze .
• Familiarity with CRM and email marketing platforms (e.g., Salesforce, Braze , Magento) is essential.
• Basic understanding of email marketing metrics and analytics tools.
• Strong communication skills, both written and verbal.
• Detail-oriented with good organisational skills.
• Ability to work collaboratively in a team environment.
• Interest in email marketing regulations and compliance requirements.
• Creative mindset with a desire to learn and grow in the role.
• Analytical mindset, experienced in A/B testing and data analysis.
• Basic HTML knowledge and familiarity with email design principles.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Knowledge of customer segmentation and personalisation strategies.
• Experience creating email automation strategies to convert subscribers and drive repeat purchases.
• Retail industry experience preferred although not essential.
• Excel knowledge.
• GA4 experience.
• Photoshop or Adobe XD experience.

Contact person

URL to this page https://www.musto.com/en_GB/careers.html?rmpage=job&rmjob=92&rmlang=UK