CRM Executive

WeComm; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A growing premium eCommerce brand in the UK is seeking a CRM Executive to own the planning and execution of multi-channel campaigns across email, SMS, and automated journeys. You will shape customer lifecycle strategies while working closely with various teams to analyse performance and optimise campaigns. Ideal candidates should have 1-3 years of CRM experience, be confident in using Klaviyo, and possess strong analytical skills. This is an exciting opportunity to make a genuine impact in a rapidly scaling business.

Qualifications

• 1-3 years of CRM experience with a focus on both creative and analytical marketing.
• Confidence in using platforms like Klaviyo and understanding lifecycle marketing.
• Able to thrive in a fast-paced environment while being detail-oriented.

Responsibilities

• Plan and execute multi-channel campaigns across email, SMS, and automated journeys.
• Shape customer lifecycle from acquisition through retention and loyalty.
• Analyse performance and optimise campaigns to drive engagement and revenue.

Skills

CRM experience

Campaign optimisation

Detail-oriented

Organised

Commercially minded

A/B testing

Segmentation

Tools

Klaviyo

Job description

A fast-growing, premium eCommerce jewellery brand within the gifting and personalised space, known for delivering high-quality, design-led pieces and exceptional customer experiences. With a strong digital presence and a loyal customer base, the business is focused on elevating every touchpoint through personalisation, innovation and a customer-first approach. It’s an exciting time to join as the brand continues to scale and invest heavily in CRM and retention.

The Role

As a CRM Executive, you’ll take ownership of planning and executing multi-channel campaigns across email, SMS and automated journeys. You’ll play a key role in shaping the customer lifecycle, from acquisition through to retention and loyalty, delivering highly personalised and engaging campaigns. Working closely with ecommerce, brand and creative teams, you’ll analyse performance, run A/B tests, and continuously optimise campaigns to drive engagement, revenue and long-term customer value.

The Person

This role is ideal for someone with 1–3 years’ CRM experience who enjoys both the creative and analytical side of marketing. You’ll be confident using platforms like Klaviyo, with a strong understanding of segmentation, lifecycle marketing and campaign optimisation. Detail-oriented, organised and commercially minded, you’ll thrive in a fast-paced environment and be excited by the opportunity to make a real impact within a growing, premium brand.