CRM Manager

Nobody's Child; England; On-site; GBP 40,000 - 55,000; Full time

Job summary

A fashion brand committed to sustainability is seeking a Mid-Senior level Email & CRM Manager. The successful candidate will drive customer loyalty and retention through targeted communications, manage product selection and segmentation for email channels, and collaborate with various stakeholders. This role requires around 5+ years of experience in digital/CRM management, proficiency with tools like Emarsys and Shopify, and strong project management skills. Join this vibrant team committed to responsible fashion.

Qualifications

• 5+ years experience in digital/CRM management.
• Experience with email campaigns and direct mail tactics.
• Proven ability to manage 3rd party relationships.

Responsibilities

• Drive customer loyalty and retention through targeted communications.
• Manage product selection and data segmentation for email channels.
• Propose and manage new CRM initiatives to improve effectiveness.

Skills

Customer retention strategies

Effective communication

Project management

Data segmentation

Collaboration

Tools

Emarsys

Shopify

Job description

Email & CRM Manager

We’re on a mission to revolutionise women’s fashion by making it more sustainable and affordable. Our message is clear: we believe thoughtfully made clothes can exist at an accessible price point with sustainable materials. At Nobody’s Child, we’re driven by creating responsible and affordable fashion for kind and spirited women. We are an independent, London‑based brand, powered by a passionate team of change makers and skilled people who make our clothes. The good news? You could be part of the journey!

Day to day, you’ll be:

• Reporting to the Digital Marketing Lead you will be responsible for driving customer loyalty and retention both online and in‑store through the delivery targeted customer communications and insights
• Managing the daily product selection and data segmentation for our email channel, working with all necessary stakeholders to increase effectiveness and efficiencies to drive business value
• Managing direct mail activity within the business; across project management (via shared critical path), data selection, supplier management (print and production) alongside internal stakeholders (Ecom, design, buying and merchandising)
• Managing internal and external stakeholders to understand the business requirements for email and CRM tactics
• Proposing new initiatives (processes to technology) to improve the effectiveness and efficiencies of CRM activity – such as a loyalty programme
• Ongoing management and continued segmentation of customer database to identify and target actives, lapsers and dormants with specific campaigns.
• Managing a monthly CRM KPI ‘stat‑pack’ report, and customer data requests.
• Managing Agency and 3rd party SaaS management to ensure NC realise CRM benefits within a highly collaborative working relationship

You’ll have:

• Around 5+ years’ experience in digital / CRM across managing email campaigns, CRM and direct mail tactics
• ESP experience and CRM tactics to increase customer retention / response rates
• Experience of managing 3rd party relationships across agencies and tech providers
• Be a collaborator, strong project management skills and ability to drive outcomes in a rapidly changing environment independently alongside collaborating across multiple teams
• Experience with Emarsys or similar ESP, Shopify
• Knowledge of direct mail, RFM reports and match back activity
• Experience across Ecom and stores

Inclusion & diversity statement

At Nobody’s Child, we are committed to creating an inclusive, diverse and equitable workplace. We aim to ensure that we are always recruiting, retaining and promoting a diverse mix of talent and encourage all to apply to join our journey!

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing