Senior CRM Executive

3Search; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Healthcare cover

Development budget

Job summary

3Search is partnering with a rapidly growing consumer brand to recruit a Senior CRM & Retention Executive. You will own email, lifecycle marketing, customer acquisition and retention, combining hands-on execution with testing, insight and optimisation.

Role highlights include owning the email calendar across key moments, building lifecycle flows, boosting opt-in performance, driving repeat purchases and subscription adoption, and leading CRM testing and reporting.

Qualifications

• Proven CRM, email or retention experience within a DTC or eCommerce environment.
• Strong hands-on Klaviyo experience, including campaigns, flows and segmentation.
• A track record of using structured A/B testing to improve conversion and revenue.
• Strong creative judgement with the ability to brief, manage and review external resource.
• Excellent organisation, commercial numeracy and confidence interpreting performance data.

Responsibilities

• Own and deliver the email calendar across key trading and seasonal moments
• Build, optimise and analyse lifecycle flows including welcome, basket abandonment and replenishment
• Improve website opt-in performance and develop high-converting pop-up strategies
• Drive repeat purchasing and subscription adoption across high-LTV consumable products
• Lead CRM testing, reporting and performance optimisation from idea through to insight

Skills

CRM & retention experience

Klaviyo

A/B testing

Data interpretation

Creative briefing

Tools

Klaviyo

Job description

Our client is a rapidly growing consumer brand that is reshaping an everyday category through thoughtful design, high performance and a strong focus on sustainability. Having built a substantial international customer base and earned recognition across retail, media and industry awards, the business is entering an exciting phase of expansion. You'll join a growth-focused team where CRM and retention are central to turning first-time customers into loyal, repeat buyers, with plenty of scope to influence strategy and make a measurable commercial impact.

The Senior CRM & Retention Executive will take ownership across email, lifecycle marketing, customer acquisition and retention, combining hands-on execution with testing, insight and optimisation.

Role Highlights

• Own and deliver the email calendar across key trading and seasonal moments
• Build, optimise and analyse lifecycle flows including welcome, basket abandonment and replenishment
• Improve website opt-in performance and develop high-converting pop-up strategies
• Drive repeat purchasing and subscription adoption across high-LTV consumable products
• Lead CRM testing, reporting and performance optimisation from idea through to insight

You Will Need

• Proven CRM, email or retention experience within a DTC or eCommerce environment
• Strong hands-on Klaviyo experience, including campaigns, flows and segmentation
• A track record of using structured A/B testing to improve conversion and revenue
• Strong creative judgement with the ability to brief, manage and review external resource
• Excellent organisation, commercial numeracy and confidence interpreting performance data

Why You'll Love It

• 25 days' holiday plus bank holidays and an extra day for your birthday
• Hybrid working, flexible hours and four weeks of work-from-anywhere flexibility
• Bupa healthcare and dental cover, income protection and life assurance
• £1,000 annual personal development budget and clear opportunities to progress
• Central London office near Leadenhall Market, plus Summer Friday early finishes
• One paid charity day each year and access to an Employee Assistance Programme
• Cycle to Work and Electric Bike Cycle to Work schemes
• Regular social events, product swaps and weekly fresh fruit and snacks