Senior CRM Campaign Lead | E‑commerce Growth

THG; Manchester; On-site; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Enhanced Leave

On-site gym

Staff discount on THG brands

Refer a friend bonus

Anniversary gifts

Job summary

THG is seeking a Senior CRM Executive to join our Manchester HQ. You’ll design and execute multi-channel CRM campaigns across email, SMS, and push, using data-driven insights to grow acquisition, retention and loyalty.

This role reports to the CRM Manager and offers progression opportunities within a fast-paced ecommerce group. You’ll work cross-functionally with marketing, brand and trading teams to deliver measurable results.

Qualifications

• Minimum 1 year of CRM experience, preferably in retail eCommerce.
• Proficiency with CRM platforms and marketing automation tools.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent verbal and written communication skills, with the ability to create compelling content.
• Ability to design innovative CRM campaigns that engage diverse audiences.
• High level of attention to detail when managing data and executing campaigns.
• Experience with A/B testing and optimisation of CRM initiatives.
• Collaborative mindset, with a track record of working cross-functionally to deliver results

Responsibilities

• Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
• Plan, execute, and optimise multi-channel CRM campaigns across email, SMS, and push notifications.
• Utilise customer data for segmentation and personalised communications to diverse customer groups.
• Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
• Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
• Mentor CRM Executives, offering guidance on best practices and fostering professional growth

Skills

CRM experience

CRM platforms

Analytical skills

Communication

Campaign design

Attention to detail

A/B testing

Cross-functional teamwork

Tools

Marketing automation tools

Job description

THG is seeking a Senior CRM Executive to join our Manchester HQ. You’ll design and execute multi-channel CRM campaigns across email, SMS, and push, using data-driven insights to grow acquisition, retention and loyalty.

This role reports to the CRM Manager and offers progression opportunities within a fast-paced ecommerce group. You’ll work cross-functionally with marketing, brand and trading teams to deliver measurable results.