Senior CRM Strategist - E-commerce Growth

The Hut Group; Manchester; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Annual leave 25 days + BHs

Birthday day off

Enhanced maternity/paternity pay

On-site gym

Staff discount up to 50%

Refer a friend bonus up to £1000

Job summary

THG is seeking a Senior CRM Executive to lead CRM strategies for its THG Nutrition and beauty brands. You will design campaigns across email, SMS, and push channels, harnessing customer data for segmentation and personalised messaging.

Reporting to the CRM Manager, this fully office-based role at THG HQ offers growth opportunities, collaboration with cross-functional teams, and exposure to high-impact campaigns within a global ecommerce group.

Qualifications

• CRM experience in retail eCommerce preferred.
• Proficiency with CRM platforms and marketing automation tools.
• Strong analytical skills with data analysis and reporting.
• Excellent verbal and written communication, ability to create compelling content.

Responsibilities

• Design and implement CRM strategies to enhance acquisition, retention and loyalty.
• Plan, execute, and optimise multi-channel campaigns across email, SMS, and push notifications.
• Utilise customer data for segmentation and personalised communications.
• Analyse campaign performance and customer behavior, providing actionable insights for CRM improvements.
• Collaborate with marketing, trading, brand, and campaign teams for cohesive messaging and alignment.
• Mentor CRM Executives and share best practices.

Skills

CRM experience

Marketing automation

Analytical skills

A/B testing

Cross-functional collaboration

Tools

CRM platforms

Marketing automation tools

Job description

THG is seeking a Senior CRM Executive to lead CRM strategies for its THG Nutrition and beauty brands. You will design campaigns across email, SMS, and push channels, harnessing customer data for segmentation and personalised messaging.

Reporting to the CRM Manager, this fully office-based role at THG HQ offers growth opportunities, collaboration with cross-functional teams, and exposure to high-impact campaigns within a global ecommerce group.