AI-Driven Creative Copywriter for Global Campaigns

Global University Systems (GUS); Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging copy for social, PPC, SEO, email journeys, and print/digital campaigns across its global network. You will apply innovative writing techniques and digital tools to resonate with prospective students and uphold brand voice.

You will collaborate with marketing teams, manage content calendars, and leverage AI judiciously to accelerate the writing process while preserving creativity.

Qualifications

• Significant (5+ years) in creative copywriting across multiple channels.
• Strong research and analytical skills for audience sentiment and content performance.
• Excellent writing, editing, and knowledge of AP or major style guides (plus).

Responsibilities

• Develop compelling copy for organic and paid channels (social, PPC, SEO, email journeys).
• Use technology/AI tools judiciously to speed up writing while keeping a human touch.
• Coordinate with marketing teams to maintain a content calendar aligned with business goals.
• Audit content regularly and recommend improvements using metrics and analysis.

Skills

Creative copywriting

Project management

English writing

Team collaboration

Education

Undergraduate level or equivalent

Digital marketing qualification

Writing qualification

Tools

SEMrush

Ahrefs

Buffer

Hootsuite

WordPress

Job description

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging copy for social, PPC, SEO, email journeys, and print/digital campaigns across its global network. You will apply innovative writing techniques and digital tools to resonate with prospective students and uphold brand voice.

You will collaborate with marketing teams, manage content calendars, and leverage AI judiciously to accelerate the writing process while preserving creativity.