Education Copywriter for Digital Campaigns

Global University Systems (GUS); Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging copy for organic and paid channels, including social media, PPC, SEO, and email journeys. You will blend technology with human creativity to deliver on brand goals across global campaigns.

Ideal candidates have 5+ years in creative copywriting, strong writing/editing skills in English, and experience collaborating with international teams. A consultancy agreement is offered with a dynamic, diverse workplace.

Qualifications

• Significant 5+ years experience in creative copywriting across channels.
• Demonstrated experience 2+ years in a team-oriented environment.
• Strong research and analytical skills to interpret content performance.

Responsibilities

• Develop compelling copy for organic and paid media across channels.
• Utilize AI tools to enhance copy while preserving human touch.
• Collaborate with marketing to align with goals and calendars.
• Stay updated on content trends and best practices.
• Coordinate with international teams to ensure consistency.
• Maintain brand guidelines and high-quality output.

Skills

Creative copywriting

Social media copywriting

PPC copywriting

SEO copywriting

Content marketing

PR writing

Team collaboration

Project management

Research & analytics

English writing/editing

AI awareness

storytelling

Education

Undergraduate degree or equivalent

Digital marketing qualification

Writing qualification

Tools

Word

PowerPoint

WordPress

SEO tools (SEMrush/Ahrefs)

Social media tools (Buffer/Hootsuite)

Job description

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging copy for organic and paid channels, including social media, PPC, SEO, and email journeys. You will blend technology with human creativity to deliver on brand goals across global campaigns.

Ideal candidates have 5+ years in creative copywriting, strong writing/editing skills in English, and experience collaborating with international teams. A consultancy agreement is offered with a dynamic, diverse workplace.