Senior Creative Analyst

VERB Brands; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency in the UK seeks a Senior Creative Analyst to deliver top-tier social creative analytics for clients. This role combines data analysis with client interaction, providing actionable insights to improve performance. Ideal candidates will have experience in analytics and social media. The position offers a hybrid working model, comprehensive benefits, and opportunities for career growth, fostering a collaborative culture focused on innovation and impact.

Benefits

Hybrid working model

25 days holiday

Paid sabbatical at 7 years

Health & Wellbeing contribution

Pension

Qualifications

• Proven experience in analytics or effectiveness roles, ideally within an agency environment.
• Strong grounding in social media analytics and creative performance measurement.
• Hands-on experience building dashboards and reporting outputs (Datorama, Tableau).
• Confident in presenting insights clearly and persuasively.

Responsibilities

• Lead day-to-day analytics delivery across key client accounts.
• Own regular reporting cycles ensuring accuracy and insightfulness.
• Deliver deep-dive analyses and effectiveness reports.
• Translate complex data into clear, compelling narratives.
• Build and maintain dashboards for clients and internal teams.

Skills

Social media analytics

Data analysis

Dashboard building

Client presentation

Analytical thinking

Attention to detail

Tools

Datorama

Tableau

SQL

Job description

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

We’re looking for a Senior Creative Analyst to play a hands‑on role in delivering best‑in‑class social creative analytics for our clients, across owned, earned and paid.

Reporting into the Creative Analytics Director, this role is focused on execution, analysis, and client delivery. You’ll be deeply involved in reporting, dashboard builds, and turning performance data into clear, actionable insights that help clients understand what’s working, why it’s working, and how to improve.

This role is perfect for someone who enjoys being close to the data, owning outputs, and advising clients through evidence‑led insight.

This role sits at the intersection of Born Social (Creative) and Croud (Media), helping to prove the effectiveness of social‑first creativity through robust analytics.

RESPONSIBILITIES

• Leading day‑to‑day analytics delivery across key client accounts, owning outputs from brief to delivery
• Owning regular reporting cycles (weekly, monthly, quarterly), ensuring work is accurate, insightful and clearly linked to creative performance
• Delivering deep‑dive analyses, effectiveness reports and project‑based insight work
• Translating complex data into clear, compelling narratives and recommendations clients can act on
• Building, maintaining and evolving dashboards (e.g. Datorama, Tableau) for clients and internal teams
• Ensuring data quality, consistency and best‑practice visualisation across all reporting
• Applying creative effectiveness and social measurement frameworks across platforms such as Meta, TikTok, Snap and Pinterest
• Identifying performance patterns, drivers of success and opportunities to optimise creative output
• Acting as a trusted analytics partner to clients, confidently walking them through results, implications and next steps
• Collaborating closely with Strategy, Creative, Media and Client teams to embed analytics into planning and optimisation
• Supporting new business, pitches, case studies and occasional research or thought‑leadership projects

PERSON SPECIFICATION

• You’ve got proven experience in analytics, insights or effectiveness roles, ideally within an agency environment
• You have a strong grounding in social media analytics and creative performance measurement, and you’re comfortable working across multiple platforms and formats
• You’ve got hands‑on experience building dashboards and reporting outputs (Datorama, Tableau or similar)
• You’re confident working directly with clients and presenting insight clearly and persuasively.
• You’re a strong analytical thinker who knows how to turn data into meaningful insight, not just numbers and charts
• You’re familiar with marketing and creative effectiveness principles, and tools like Sprinklr (or similar).
• You’re detail‑oriented, reliable and accountable for high‑quality delivery, with a curious, improvement‑focused mindset
• You’re collaborative, comfortable working across disciplines, and confident operating independently while knowing when to seek input or elevate
• (Bonus, but not essential: experience with SQL, Python or more advanced analytics techniques)

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off‑sites/regular socials
• Year‑round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact