Senior Trade & Shopper Marketing Lead — Hybrid + Perks

Lego; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Best of Both

Family Leave

Life & Disability Insurance

Wellbeing program

Colleague discount

Bonus scheme

Job summary

LEGO is seeking a Senior Trade & Shopper Marketing Manager on a 12-month contract to strengthen retail execution and measurement across the LEGO Group. You will connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions, shaping frameworks and capabilities to improve ROI.

You will collaborate with Sales, Trade Marketing and Analytics to define development plans, establish metrics, and bring external retail perspectives to explore opportunities

Qualifications

• Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
• Delivered shopper marketing plans, both eCommerce and offline.
• Led change management when introducing new tools, processes or capabilities.

Responsibilities

• Define Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
• Establish metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
• Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and pilots.
• Identify end-user needs and translate them into practical digital solutions and improved business processes.
• Build clear case-for-change stories to help teams adopt new approaches for retail planning, execution tracking & measuring ROI.

Skills

Retail marketing experience

B2B retail experience

Change management

Stakeholder communication

Job description

LEGO is seeking a Senior Trade & Shopper Marketing Manager on a 12-month contract to strengthen retail execution and measurement across the LEGO Group. You will connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions, shaping frameworks and capabilities to improve ROI.

You will collaborate with Sales, Trade Marketing and Analytics to define development plans, establish metrics, and bring external retail perspectives to explore opportunities