Senior Buyer - Partner Brands - Dresses

ASOS; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading online fashion retailer in London seeks a Senior Buyer for the Dress Up category. This role involves curating product ranges, driving commercial impact, and leading a high-performing team. The ideal candidate has significant buying experience, strong market insights, and a passion for the fashion industry. You will collaborate across teams to deliver KPIs and promote sustainability in your buying decisions.

Benefits

Employee discount

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave + celebration day

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Significant experience as a Buyer or Senior Buyer, ideally in Dresses and Occasion wear.
• Ability to lead teams and drive success through change.
• Strong prioritization and organizational skills.

Responsibilities

• Curate a desirable brand mix using market insights.
• Develop product ranges that meet customer needs.
• Deliver KPIs in partnership with Merchandising.
• React to trading insights and optimize performance.
• Champion sustainable practices in decision-making.
• Lead a high-performing team with clear direction.

Skills

Commercial mindset

Product passion

Strong awareness of current trends

Negotiation and influencing skills

Data and insights utilization

Tools

MS Office

Job description

Overview

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

We’re looking for a commercially sharp, trend-aware Senior Buyer to join our Partner Brands team, focusing on the Dress Up category. This is a unique opportunity to work across a diverse and exciting brand portfolio - from high-street favourites to emerging designers - and help shape the product offer for our global 20-something customer.

As a Senior Buyer, you’ll work closely with Merchandising, Design, Technical, and Marketing teams to build a range that’s bold, relevant, and always ahead of the curve. You’ll use customer and market insights to inform your decisions, drive performance, and deliver a product strategy that balances creativity with commercial impact.

We emphasise in-person collaboration, with a working rhythm that includes spending at least 3 days a week in the office. This approach helps ASOSers move faster, learn from each other, and grow together.

Responsibilities

• Curate a desirable and relevant brand mix using global market insights, shows, and street trends to drive newness and commercial impact.
• Develop cohesive and commercial product ranges that reflect brand strategy, avoid duplication, and meet global customer needs.
• Deliver department KPIs in partnership with Merchandising, identifying risks and opportunities to maximise margin and profit.
• React to trading insights by identifying gaps and potentialising opportunities, flexing the buy to optimise performance and manage risk.
• Use global trend data, competitor insights, and sales analysis to anticipate customer needs and shape future buys.
• Ensure ASOS’s Fashion with Integrity principles are embedded in decision-making, actively seeking opportunities to use sustainable materials.
• Contribute to cross-functional projects and initiatives, championing change and driving cost-efficiency.
• Lead and grow a high-performing team, providing clear direction, development opportunities, and regular feedback to drive engagement.
• Support an inclusive culture by embedding Diversity, Equity & Inclusion strategies across the team and ways of working.

Qualifications

About You

You’ll bring significant experience as a Buyer or Senior Buyer, ideally with expertise in Dresses and Occasion wear. With a sharp commercial mindset and genuine passion for product, you thrive in fast-paced environments and know how to prioritise effectively. You’re highly organised, adaptable, and confident in leading others through change - always looking for ways to drive success and unlock new opportunities.

You’re a natural collaborator who builds strong relationships across teams, partners, and suppliers. Your leadership style is inclusive and inspiring, motivating those around you through clear direction, trust, and a shared sense of purpose.

You will also bring…

• Strong awareness of current trends, retail market conditions, and competitor activity
• In-depth knowledge of planning and trading documents, with the ability to challenge figures and plans
• Skilled in using data, insights, and market intelligence to inform decisions and support retail strategy
• Highly developed negotiation and influencing skills
• Strong prioritisation and systems skills, including relevant trading systems and MS Office

Benefits

What’s in it for you?

• Employee discount (hello ASOS discount!)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits