Senior Business Development Manager - NHS

Fynity; Woking; On-site; GBP 68,000 - 83,000; Full time

Job summary

Fynity is hiring a Senior Business Development Manager to grow enterprise SaaS and Digital Transformation solutions within the NHS, focusing on Secondary Care. You will engage senior NHS stakeholders, drive multi-stakeholder sales cycles, and close six-figure software agreements.

You’ll join a high-growth, collaborative team with an established NHS customer base and ambitious expansion plans, delivering measurable digital outcomes across patient engagement and operational efficiency.

Qualifications

• Experience selling enterprise SaaS or digital technology solutions to NHS organisations.
• Track record of winning new business and exceeding targets.
• Experience managing complex, consultative sales cycles with multiple stakeholders.
• Familiarity with NHS procurement frameworks and tenders.

Responsibilities

• Drive new business growth across NHS Trusts and Secondary Care.
• Manage the full enterprise sales cycle from prospecting to close.
• Develop relationships with senior NHS stakeholders (CIOs, CCIOs, Digital Directors).
• Lead discovery workshops, demos, and commercial discussions.
• Progress opportunities through procurement processes and tenders.
• Develop compelling proposals and executive presentations.
• Collaborate with Product, Delivery, Marketing, and Leadership teams.
• Manage CRM activity, pipeline forecasting, and reporting.
• Negotiate and close complex enterprise software agreements.
• Build long-term customer relationships for future expansion.

Skills

Enterprise SaaS sales

NHS experience

Stakeholder management

CRM proficiency

Tools

HubSpot

Salesforce

Job description

Senior Business Development Manager | NHS SaaS & AI Digital Transformation

Salary

up to £75,000 basic (DOE)

The Opportunity

We're partnering with one of the UK's leading AI-powered Digital Experience and Transformation providers to the NHS, supporting more than 70 NHS Trusts nationwide and delivering technology that improves patient engagement, staff communication, accessibility, and operational efficiency.

Following continued growth and significant investment, they're now looking to appoint a Senior Business Development Manager to help expand their footprint across the NHS, with a particular focus on the Secondary Care market.

This is a strategic, new business role focused on selling enterprise SaaS and Digital Transformation solutions into NHS organisations. You'll be engaging senior digital, operational, and executive stakeholders, leading complex consultative sales cycles, and helping NHS organisations deliver meaningful digital change.

You’ll be joining a collaborative, commercially driven business with an established customer base, an innovative product suite, ambitious growth plans, and genuine long-term career opportunities.

What you’ll be doing

• Driving new business growth across NHS Trusts and wider Secondary Care organisations, building on an established customer base of more than 70 NHS customers
• Managing the full enterprise sales cycle from prospecting and qualification through to negotiation and close
• Developing strategic relationships with Executive Directors, CIOs, CCIOs, Chief Digital Information Officers, Digital Transformation leaders, and wider senior NHS stakeholders
• Leading discovery workshops, demonstrations, presentations, and commercial discussions
• Identifying, qualifying, and progressing opportunities through procurement frameworks, tenders, and competitive sales processes
• Developing compelling proposals, business cases, and executive presentations
• Working closely with Product, Delivery, Marketing, and Leadership teams to deliver successful customer outcomes
• Managing CRM activity, pipeline forecasting, and sales reporting
• Negotiating and closing complex enterprise software agreements
• Developing long-term customer relationships that create opportunities for future growth and expansion

What we’re looking for

• 3+ years' experience selling enterprise SaaS or technology solutions
• Proven experience selling enterprise SaaS or digital technology solutions into NHS organisations, ideally with strong exposure to NHS Secondary Care (Trusts)
• Strong track record of winning new business and consistently exceeding sales targets
• Experience managing complex, consultative enterprise sales cycles involving multiple stakeholders
• Experience managing procurement-led opportunities, tenders, and framework-based sales
• Strong stakeholder management skills with experience engaging senior digital, operational, and executive decision-makers
• Experience using CRM platforms such as HubSpot or Salesforce
• A proactive, commercially driven, hunter mentality with the resilience to build and convert pipeline
• Experience selling AI, Digital Experience, Patient Engagement, Digital Transformation, or other enterprise software platforms into the NHS
• Strong understanding of NHS procurement frameworks and buying processes
• Existing network across NHS Trusts, ICs, or wider Secondary Care organisations
• Experience working within a high-growth SaaS, Digital Health, HealthTech, or MedTech software business
• Experience selling six-figure enterprise software solutions