Senior Business Development Manager

Nhs Trusts; Knaphill; Hybrid; GBP 75,000 - 180,000; Full time

Job summary

NHS Trusts in the UK is seeking a Senior Business Development Manager to drive enterprise SaaS and AI digital transformation into NHS organisations. You will engage senior digital, operational, and executive stakeholders, lead complex consultative sales cycles, and shape strategic growth across the NHS.

This hybrid role based in Woking offers up to £75,000 base with OTE £150,000+ (uncapped), and a clear path to expand the footprint within Secondary Care.

Qualifications

• 3+ years' experience selling enterprise SaaS or digital technology solutions.
• Proven track record selling into NHS organisations, especially Secondary Care.
• Experience managing consultative sales cycles with multiple stakeholders.
• Experience handling procurement-led opportunities, tenders, and framework sales.
• Strong ability to engage senior digital, operational, and executive decision-makers.
• Proactive, commercially driven hunter mentality with pipeline-building skills.

Responsibilities

• Drive new business growth across NHS Trusts and wider Secondary Care organisations.
• Manage the full enterprise sales cycle from prospecting and qualification through to negotiation and close.
• Develop strategic relationships with Executive Directors, CIOs, CCIOs, Chief Digital Information Officers, Digital Transformation leaders, and wider senior NHS stakeholders.
• Lead discovery workshops, demonstrations, presentations, and commercial discussions.
• Identify, qualify, and progress opportunities through procurement frameworks, tenders, and competitive sales processes.
• Develop compelling proposals, business cases, and executive presentations.
• Work with Product, Delivery, Marketing, and Leadership teams to deliver customer outcomes.
• Manage CRM activity, pipeline forecasting, and sales reporting.
• Negotiating and closing complex enterprise software agreements.
• Develop long-term customer relationships that create opportunities for growth.

Skills

Enterprise SaaS sales

NHS/Secondary Care sales

Stakeholder management

Complex sales cycles

CRM (HubSpot/Salesforce)

Prospecting & closing

Job description

deliver meaningful digital change. You'll be joining a collaborative, commercially driven business with an established customer base, an innovative product suite, ambitious growth plans, and genuine long-term career opportunities.

What you'll be doing:

Driving new business growth across NHS Trusts and wider Secondary Care organisations, building on an established customer base of more than 70 NHS customers

Managing the full enterprise sales cycle from prospecting and qualification through to negotiation and close

Developing strategic relationships with Executive Directors, CIOs, CCIOs, Chief Digital Information Officers, Digital Transformation leaders, and wider senior NHS stakeholders

Leading discovery workshops, demonstrations, presentations, and commercial discussions

Identifying, qualifying, and progressing opportunities through procurement frameworks, tenders, and competitive sales processes

Developing compelling proposals, business cases, and executive presentations

Working closely with Product, Delivery, Marketing, and Leadership teams to deliver successful customer outcomes

Managing CRM activity, pipeline forecasting, and sales reporting

Negotiating and closing complex enterprise software agreements

Developing long-term customer relationships that create opportunities for future growth and expansion

What we're looking for:

Essential experience:

• 3+ years' experience selling enterprise SaaS or technology solutions
• Proven experience selling enterprise SaaS or digital technology solutions into NHS organisations, ideally with strong exposure to NHS Secondary Care (Trusts)
• Strong track record of winning new business and consistently exceeding sales targets
• Experience managing complex, consultative enterprise sales cycles involving multiple stakeholders
• Experience managing procurement-led opportunities, tenders, and framework-based sales
• Strong stakeholder management skills with experience engaging senior digital, operational, and executive decision-makers
• Experience using CRM platforms such as HubSpot or Salesforce A proactive, commercially driven, hunter mentality with the resilience to build and convert pipeline

Desirable experience:

• Experience selling AI, Digital Experience, Patient Engagement, Digital Transformation, or other enterprise software platforms into the NHS
• Strong understanding of NHS procurement frameworks and buying processes
• Existing network across NHS Trusts, ICs, or wider Secondary Care organisations
• Experience working within a high-growth SaaS, Digital Health, HealthTech, or MedTech software business
• Experience selling six-figure enterprise software solutions

Senior Business Development Manager | NHS SaaS & AI Digital Transformation

Location: Woking (Hybrid, 3 days per week onsite)

Salary: up to £75,000 basic (DOE) OTE: £150,000+ (Uncapped)

The Opportunity:

We're partnering with one of the UK's leading AI-powered Digital Experience and Transformation providers to the NHS, supporting more than 70 NHS Trusts nationwide and delivering technology that improves patient engagement, staff communication, accessibility, and operational efficiency. Following continued growth and significant investment, they're now looking to appoint a Senior Business Development Manager to help expand their footprint across the NHS, with a particular focus on the Secondary Care market. This is a strategic, new business role focused on selling enterprise SaaS and Digital Transformation solutions into NHS organisations. You'll be engaging senior digital, operational, and executive stakeholders, leading complex consultative sales cycles, and helping NHS organisations