Business Development Lead

Bowerford Associates; Exeter; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

OTE/Bonus

Flexible & hybrid working

Wellbeing support

Work-from-anywhere allowance

Job summary

Bowerford Associates is seeking a commercially focused Business Development Lead with deep NHS and Digital Health relationships. You will identify, engage, and qualify opportunities, turning conversations into trusted partnerships and strategic growth.

You will work with the Chief Revenue Officer to shape commercial strategy, engage with NHS Trusts and Health Tech partners, and drive long-term growth in a flexible, hybrid environment.

Qualifications

• Established network and credibility within NHS or Digital Health.
• Proven success in business development or lead generation.
• Exceptional commercial judgement and ability to influence senior decision-makers.
• Excellent communication and relationship-building skills.

Responsibilities

• Identify and research new markets and organisations aligned with growth strategy.
• Build relationships at senior levels within NHS Trusts, ICBs, and Health Tech partners.
• Qualify inbound and outbound opportunities based on commercial and strategic fit.
• Shape value propositions and support bid development with internal teams.
• Collaborate with CRO and Sales Team to prioritise leads and manage the pipeline.

Skills

NHS network

Commercial judgement

Lead generation

Relationship-building

Stakeholder engagement

CRM experience

Tools

CRM software

Job description

We are looking for a commercially focused and professional Business Development Lead with deep relationships across the NHS and Digital Health for this senior and high-impact role.

You will play a pivotal role in identifying, engaging, and qualifying new opportunities, turning initial conversations into trusted partnerships and strategic growth.

Working closely with the Chief Revenue Officer, you will be a key contributor to our client's commercial strategy and future success, influencing how they engage with the market and driving long-term growth.

Our client is a Healthcare Services organisation with a singular focus on delivering exceptional solutions and services to the NHS and Healthcare System providers. Due to an exciting period of growth, they are looking to expand their team.

The team is composed of professionals who bring extensive experience within the NHS, ensuring that their solutions are tailored to meet the unique needs of the healthcare sector. They have a deep understanding of the NHS, combined with real commitment to improving patient care, positioning them as a trusted partner for healthcare providers.

Key Responsibilities

• Lead Generation & Qualification

  Identify and research new markets and organisations aligned with the growth strategy.

  Build relationships at senior levels within NHS Trusts, ICBs, and Health Technology partners.

  Qualify inbound and outbound opportunities based on commercial and strategic fit.

• Opportunity Development

  Engage early with decision-makers to understand their needs and priorities.

  Shape and articulate value propositions aligned to customer objectives.

  Support bid development and solution design with internal teams.

• Sales & CRM Collaboration

  Work closely with the CRO and Sales Team to prioritise leads and align efforts with revenue goals.

  Maintain accurate and up-to-date information in the CRM system, including pipeline status and key contacts.

• Market & Competitor Intelligence

  Stay attuned to NHS policy, funding priorities, and digital transformation trends.

  Provide insight and feedback to inform commercial positioning and product strategy.

• Relationship Building

  Act as a credible ambassador at senior stakeholder meetings and sector events.

  Cultivate long-term partnerships that strengthens reputation and market presence.

Skills and Experience

• Established network and strong credibility within the NHS and/or Digital Health sector.
• Demonstrable success in business development or lead generation roles.
• Exceptional commercial judgement and ability to influence senior decision-makers.
• Excellent communication and relationship-building skills.
• Experience using CRM systems and managing sales pipelines.
• Entrepreneurial mindset with the discipline to manage complex sales processes.
• Skilled communicator who builds trust quickly and sustains meaningful relationships.

Working Style & Behaviours

• Operates with integrity, professionalism, and commercial accountability.
• Collaborative and adaptable. Able to work across teams with clarity and purpose.
• Proactive, organised, and responsive to opportunities or risks.
• Collaborative and aligned with the company's values and purpose.

We offer:

• Extremely competitive salary, OTE/Bonus and benefits package.
• Opportunities for professional development and advancement.
• Flexible and hybrid working arrangements.
• Collaborative and inclusive work environment.
• Chance to make a meaningful impact on healthcare systems and patient care.
• Work-from-anywhere allowance (up to 10 days annually).
• Employee Assistance Programme and wellbeing support.
• Access to a rewards and discounts platform.

Please note, to be considered for this role, you must have the right to live and work in the United Kingdom without company sponsorship.

Please note that due to a high level of applications, we can only respond to applicants whose skills and qualifications are suitable for this position.

No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.