Senior Business Development Manager

Synergy Group

Bristol

On-site

GBP 40,000 - 50,000

Full time

14 days+

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Benefits offered by this job

Uncapped commission

Opportunity to travel

Regular training and mentorship

Collaborative team culture

Company pension

Job summary

A growing events company in Bristol is seeking a Senior Business Development Manager. The role focuses on driving sponsorship and partnership revenue while building relationships with global tech companies. Candidates should have at least 3 years of B2B sales experience, strong negotiation skills, and the ability to engage with senior decision-makers. This is an opportunity to join a rapidly expanding company with high earning potential and career development paths.

Qualifications

3+ years of experience in a sales role.
Proven track record in B2B sales, ideally in event sponsorship or similar.
Experience in the B2B events sector preferred.

Responsibilities

Generate new business by selling event sponsorships.
Take ownership of revenue targets.
Build and maintain long-term relationships with partners.
Develop tailored sponsorship proposals.

Skills

B2B sales experience

Commercial acumen

Relationship-building skills

Negotiation skills

Presentation skills

Strategic thinking

Self-motivated

Tools

CRM systems (e.g., HubSpot, Salesforce)

Job description

Overview

Synergy Group, a fast-growing B2B events company, is seeking a Senior Business Development Manager to drive sponsorship and partnership revenue across our portfolio of high-impact events, including executive dinners, summits, and roundtable experiences.

You’ll be responsible for identifying, pitching, and securing commercial partnerships with senior decision-makers across global tech and software companies, helping them connect with and influence the world’s leading business leaders. This is a senior individual role with a clear path to leadership, offering the opportunity to build and eventually lead your own business development team as Synergy continues its rapid expansion.

This is an exceptional opportunity for a commercially minded, ambitious sales professional to join a dynamic, fast-paced environment and play a pivotal role in shaping the next phase of Synergy’s growth.

Key Responsibilities

Sponsorship Sales: Generate new business by selling event sponsorships and partnership packages to senior decision-makers across multiple sectors.
Revenue Growth: Take ownership of revenue targets and deliver consistent results through a consultative, value-driven sales approach.
Client Relationship Management: Build and maintain long-term relationships with existing partners, ensuring high retention and satisfaction levels.
Market Development: Identify new commercial opportunities, trends, and sectors to expand Synergy’s event portfolio.
Proposal Creation: Develop tailored sponsorship proposals and presentations that align client objectives with event opportunities.
Collaboration: Work closely with other areas of the business to ensure sponsors achieve maximum ROI and brand impact.
Event Attendance: Represent Synergy at UK and international events, fostering client relationships face-to-face and driving continued business growth.
CRM & Reporting: Maintain accurate records, pipelines, and forecasting through our CRM system (Hubspot).

Essential Skills

3+ years of experience in a sales role
Proven track record in B2B sales, ideally in event sponsorship, media, or similar high-value solution sales
Strong commercial acumen and negotiation skills
Excellent relationship-building and presentation skills at a senior level
Results-driven, resilient, and highly self-motivated
Strategic thinker with the ability to identify and capitalise on new revenue opportunities
Confident communicator, both on the phone and in person

Desired Skills

Experience in the B2B events, media, or information services sectors
Familiarity with CRM systems (e.g. HubSpot or Salesforce)
Interest in business leadership, technology, or enterprise markets
Experience mentoring or supporting junior team members

Why Join Us?

Synergy has experienced rapid growth. Following a successful 2024 with 54 international events, we’ve already surpassed that number in the first half of 2025, and we’re just getting started. Our team has doubled in size and continues to expand as we scale globally. Joining Synergy at this stage means stepping into a company on a powerful growth trajectory, where performance is recognised, ideas are valued, and career progression is both fast and tangible.

Benefits