Events Sales Manager

Leonard Curtis Ltd; Whitefield; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

Giving back days

Career progression

25 days holiday + public holidays

Enhanced family-friendly policies

Job summary

Leonard Curtis Ltd seeks an Events Sales Manager to drive revenue from private equity and VC funds, professional services, and mid-market to large corporates. You will sell sponsorships, roundtables, hospitality slots, and brand partnerships, plus access to the UK’s largest board advisor network.

Own the full sales cycle from origination to renewal and build a scalable commercial sales function. You’ll combine event partnership sales with corporate licences, managing multi-stakeholder deals and

Qualifications

• Proven track record in event or sponsorship sales (B2B) to senior audiences.
• Experience selling sponsorships, subscriptions, memberships, SaaS, or professional services.
• Strong consultative and value-based sales with ROI narratives linking exposure to outcomes.
• Confident in engaging partners, directors, and C-suite executives.
• Numerically adept with ability to build clear business cases and ROI stories.
• Experience using CRM systems to manage multi-strand pipelines.
• Background in scale-up environments and GTM/equipment for events partnerships.

Responsibilities

• Build, manage, and convert a qualified pipeline of corporate prospects across private equity, venture capital, legal, accountancy, advisory, and mid-market segments.
• Identify decision-makers and execute targeted outreach strategies.
• Lead end-to-end sales processes: discovery, design, proposal, negotiation, and close.
• Sell corporate licences and services including talent access and event/brand packages.
• Deliver structured sales meetings and platform demonstrations (remote and in-person).
• Articulate value propositions and ROI to multi-stakeholder buying groups (C-suite, investment committees).
• Collaborate with marketing to develop campaigns that generate qualified opportunities.
• Maintain accurate pipeline management, forecasting, and CRM activity.

Skills

Event sales

Sponsorship sales

B2B sales

CRM experience

Stakeholder engagement

Value-based selling

GTM strategy

Job description

We're looking for an Events Sales Manager to drive revenue from private equity and venture capital funds, professional services firms, and mid-market to large corporates, selling sponsorship, hospitality, and brand partnerships across our events calendar, alongside access to the UK's largest board advisor network. This role blends event partnership sales with corporate licence sales: you'll sell sponsorship packages, roundtable and hospitality slots, and brand collaborations tied to our events, as well as network access and talent solutions. You'll own the full sales cycle, from origination and outreach through to close, onboarding, and renewal and play a lead role in building a scalable, repeatable commercial sales function.

Job Requirements

• Proven track record in event or sponsorship sales, or B2B business development, ideally selling into private equity, venture capital, or professional services environments
• Experience selling sponsorships, subscriptions, memberships, SaaS, or professional services to senior, multi-stakeholder audiences
• Strong consultative and value-based sales capability, with the ability to link event exposure, network access, and brand association to commercial outcomes (e.g. talent access, deal origination, growth)
• Confident communicator, able to engage and influence senior stakeholders including partners, directors, and C-suite executives
• Commercially astute with strong numeracy and the ability to construct clear business cases and ROI/sponsorship value narratives
• Experience using CRM systems and standard sales productivity tools to manage a multi-strand pipeline.Self-motivated, proactive, and comfortable operating with a high degree of autonomy in a fast-paced environment
• Background in events sales, sponsorship sales, professional services, private equity, corporate finance, advisory, or senior talent/board-level recruitment
• Experience working within a scale-up or high-growth business and contributing to go-to-market and event partnership strategy

Job Responsibilities

• Build, manage, and convert a qualified pipeline of corporate prospects across private equity, venture capital, legal, accountancy, advisory, banking, and mid-market corporate segments
• Identify and map key decision-makers, including partners, managing directors, and senior stakeholders, and execute targeted outreach strategies
• Lead the end-to-end sales process: discovery, solution design, proposal, negotiation, and close
• Sell corporate licences and associated services, including talent access, deal flow opportunities, and event or brand packages
• Deliver structured, commercially focused sales meetings and platform demonstrations (remote and in-person)
• Clearly articulate value propositions and ROI to multi-stakeholder buying groups, including C-suite and investment committees
• Collaborate with marketing to develop campaigns, events, and content that generate qualified opportunities
• Maintain accurate pipeline management, forecasting, and activity tracking within the CRM
• Provide market feedback on pricing, packaging, and product development to support ongoing refinement of the corporate proposition
• Represent the business at industry events, roundtables, and networking forums to build relationships and enhance brand visibility
• Contribute to the development of sales playbooks, collateral, and processes to support scaling of the commercial function

Targets and KPIs

• Generate £[targeted] combined event/sponsorship and corporate licence revenue per month.
• Achieve a minimum of 50% retention and expansion across repeat event sponsors and corporate accounts year-on-year.
• Build long-term, revenue-generating client relationships with clear event partnership and account growth trajectories.

Role Characteristics

• High autonomy with direct exposure to senior leadership.
• Dual focus on revenue generation through event/sponsorship partnerships and corporate network licences.
• Focus on relationship building and commercial outcomes.
• Opportunity to contribute to the development of a scalable commercial sales function spanning live events and subscriptions.
• Salary aligned with your skills and expertise
• 25 days holiday allowance plus statutory public holidays
• A clear progression route to further your career
• Birthday leave
• 2 giving back days per year. We encourage our team to support the wider community by providing paid leave to work with local charities or good causes
• A hard working, fun and professional working environment
• Enhanced family friendly policies, including enhanced Maternity pay