European Biddable Brand Activation Lead

PHD; Greater London; On-site; GBP 75,000 - 110,000; Full time

Job summary

Omnicom Media is seeking an experienced Biddable Brand Lead to join our European Digital Activation Hub in London. You will drive digital brand activation across Europe, leading paid social, programmatic and video initiatives with cross‑market collaboration.

You will set activation standards, oversee major campaigns and build senior stakeholder relationships to deliver strategic, measurable outcomes for a major sportswear brand.

Qualifications

• Significant experience in digital media, including leading multi‑channel teams at scale.
• Strong expertise in paid social and/or programmatic, with understanding of the wider biddable media landscape.
• Proven ability to influence and build trusted relationships with senior stakeholders across complex, multi‑market organisations.
• Strong commercial acumen, with experience managing investment, resources and agency revenue.
• Excellent communication and organisational skills, with ability to manage multiple priorities.

Responsibilities

• Lead digital brand activation across Europe, overseeing paid social, programmatic, online video and emerging channels.
• Set vision and standards for activation, developing frameworks, playbooks and governance.
• Provide senior oversight of major brand campaigns and key moments, ensuring plans translate to market activation.
• Build trusted relationships with senior stakeholders across European markets, advising on activation challenges.
• Lead the Biddable Centre of Excellence, sharing learnings across the network.
• Champion collaboration across central and local teams, balancing regional consistency with local flexibility.

Skills

Digital media

Paid social

Programmatic

Brand activation

Stakeholder management

Tools

Governance

Job description

Omnicom Media is seeking an experienced Biddable Brand Lead to join our European Digital Activation Hub in London. You will drive digital brand activation across Europe, leading paid social, programmatic and video initiatives with cross‑market collaboration.

You will set activation standards, oversee major campaigns and build senior stakeholder relationships to deliver strategic, measurable outcomes for a major sportswear brand.