Senior European Performance Activation Lead

PHD; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

PHD is seeking an experienced Performance Lead to join our European Digital Activation Hub in London. You will shape performance activation across Europe, coordinating across search, paid social and programmatic, and translating business goals into measurable roadmaps that drive digital commerce.

You will partner with data, analytics and effectiveness teams to apply MMM, incrementality testing and advanced attribution, while guiding senior stakeholders on investment decisions.

Qualifications

• Experience leading multi-market performance activation for large advertisers.
• Strong track record translating business objectives into performance roadmaps.
• Proven ability to influence senior stakeholders and allocate budgets.
• Understanding of attribution, MMM and incrementality testing.

Responsibilities

• Lead the performance activation strategy across Europe, overseeing search, paid social and programmatic.
• Translate objectives into annual and quarterly roadmaps connecting audience, media, creative and measurement.
• Drive cross-channel collaboration to ensure coordinated planning and optimization.
• Oversee investment and budget allocation across channels and markets with commercial insight.
• Advise on investment decisions and channel prioritisation based on data and insights.
• Partner with Data, Analytics and Effectiveness teams to inform future investments.
• Champion test-and-learn culture and identify opportunities across platforms and audiences.
• Set activation standards and governance across European markets.
• Shape automation and AI use in performance activation for better bidding and workflows.
• Collaborate with Brand, Strategy & Planning, Media Operations and Data teams to align with broader strategy.
• Provide leadership across the activation function, developing senior specialists and fostering a collaborative culture.
• Balance performance with client objectives to deliver value for the partnership.

Skills

Paid search

Paid social

Programmatic

Performance strategy

Stakeholder management

Team leadership

Analytics & measurement

Automation & AI

Job description

PHD is seeking an experienced Performance Lead to join our European Digital Activation Hub in London. You will shape performance activation across Europe, coordinating across search, paid social and programmatic, and translating business goals into measurable roadmaps that drive digital commerce.

You will partner with data, analytics and effectiveness teams to apply MMM, incrementality testing and advanced attribution, while guiding senior stakeholders on investment decisions.