Biddable Brand Lead

PHD; Greater London; On-site; GBP 75,000 - 110,000; Full time

Job summary

Omnicom Media is seeking an experienced Biddable Brand Lead to join our European Digital Activation Hub in London. You will drive digital brand activation across Europe, leading paid social, programmatic and video initiatives with cross‑market collaboration.

You will set activation standards, oversee major campaigns and build senior stakeholder relationships to deliver strategic, measurable outcomes for a major sportswear brand.

Qualifications

• Significant experience in digital media, including leading multi‑channel teams at scale.
• Strong expertise in paid social and/or programmatic, with understanding of the wider biddable media landscape.
• Proven ability to influence and build trusted relationships with senior stakeholders across complex, multi‑market organisations.
• Strong commercial acumen, with experience managing investment, resources and agency revenue.
• Excellent communication and organisational skills, with ability to manage multiple priorities.

Responsibilities

• Lead digital brand activation across Europe, overseeing paid social, programmatic, online video and emerging channels.
• Set vision and standards for activation, developing frameworks, playbooks and governance.
• Provide senior oversight of major brand campaigns and key moments, ensuring plans translate to market activation.
• Build trusted relationships with senior stakeholders across European markets, advising on activation challenges.
• Lead the Biddable Centre of Excellence, sharing learnings across the network.
• Champion collaboration across central and local teams, balancing regional consistency with local flexibility.

Skills

Digital media

Paid social

Programmatic

Brand activation

Stakeholder management

Tools

Governance

Job description

Agency

PHd

Job Function

Media

Job Subfunction

Media Activation

Job Description

Biddable Brand Lead

Location

London

Who We Are

We’re looking for an experienced Biddable Brand Lead to join our European Digital Activation Hub, working with a well‑known sportswear brand operating at the intersection of sport, culture and creativity. This is an exciting opportunity to join one of our largest and most strategically important partnerships, with the chance to shape the future of digital brand activation across Europe. You’ll work across multiple markets, alongside talented specialists in media, data, technology and activation, helping to deliver connected and innovative marketing at scale. At Omnicom Media, we believe our best work happens when people have the opportunity to make an impact, develop their careers and bring different perspectives to the table. We’re committed to creating an inclusive environment where our people can thrive, supported by strong learning and development opportunities and a collaborative global community. If you’re passionate about digital media, enjoy bringing people and markets together, and want the opportunity to influence how a major global brand approaches digital activation, this could be a fantastic next step.

Key Responsibilities

• Lead digital brand activation across Europe, overseeing paid social, programmatic, online video and emerging channels, ensuring activity is strategically aligned and delivered to a consistently high standard across markets.
• Set the vision and standards for best‑in‑class activation, developing frameworks, playbooks and governance that translate central communications strategy into effective and locally relevant execution.
• Provide senior oversight of major brand campaigns and key business moments, ensuring planning intent translates effectively into market activation and identifying opportunities to improve delivery and impact.
• Build trusted relationships with senior stakeholders across European markets, acting as a strategic consultant and advisor on activation challenges, opportunities and emerging best practice.
• Lead the Biddable Centre of Excellence, bringing together specialist expertise and market learnings to raise standards, identify capability gaps and share innovation across the network.
• Champion collaboration across central and local teams, creating opportunities for markets to share knowledge and balancing regional consistency with appropriate local flexibility.
• Drive effectiveness and innovation, partnering with Data, Analytics, Effectiveness and Investment teams to turn measurement and insights into practical activation recommendations and stronger brand outcomes.
• Develop a culture of experimentation, identifying opportunities across platforms, formats, technology and audience strategies, with learnings captured and shared across markets.
• Partner across the wider account, working with Performance, Strategy & Planning, Creative and Media Operations to ensure digital activation connects seamlessly with the broader media strategy.
• Provide leadership across the brand activation function, prioritising resources and overseeing programme delivery to ensure campaigns are executed efficiently and consistently across multiple markets.
• Lead and develop a team of senior specialists, building capability through coaching, training and development while fostering a culture of curiosity, collaboration and craft excellence.
• Bring a strong commercial perspective, balancing client ambition, investment opportunities and operational requirements to identify solutions that improve both the work and the wider partnership.

Skills & Experience

• Significant experience in digital media, including experience leading multi‑channel teams at scale.
• Strong expertise in paid social and/or programmatic, alongside a solid understanding of the wider biddable media landscape.
• Significant experience in brand‑focused digital activation and effectiveness measurement.
• Proven ability to influence and build trusted relationships with senior stakeholders across complex, multi‑market organisations.
• Strong commercial acumen, with experience managing investment, resources and agency revenue.
• Experience developing best practice, standards and governance across multiple markets while allowing for local autonomy.
• Excellent communication and organisational skills, with the ability to manage multiple priorities and work effectively across different markets and cultures.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/