Senior Biddable Brand Lead – Europe Activation

Adelphi Group; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Omnicom Media in London seeks an experienced Biddable Brand Lead to steer digital activation across Europe for a flagship sportswear brand. You will direct paid social, programmatic, online video and emerging channels, ensuring strategic alignment and high-quality execution across markets.

You will develop governance, oversee major campaigns, and build senior stakeholder relationships while leading the Biddable Centre of Excellence and balancing regional consistency with local autonomy.

Qualifications

• Extensive leadership of multi-channel media teams.
• Proven ability to drive multi-market activation.
• Strong written and verbal communication.

Responsibilities

• Lead digital activation across Europe for the brand.
• Set vision and standards for activation frameworks.
• Oversee major campaigns and key moments.
• Build relationships with senior stakeholders.
• Lead the Biddable Centre of Excellence.
• Collaborate with central and local teams.
• Turn data insights into actionable recommendations.

Skills

Digital media

Paid social

Programmatic

Brand activation

Stakeholder mgmt

Commercial acumen

Multi-market

Leadership

Job description

Omnicom Media in London seeks an experienced Biddable Brand Lead to steer digital activation across Europe for a flagship sportswear brand. You will direct paid social, programmatic, online video and emerging channels, ensuring strategic alignment and high-quality execution across markets.

You will develop governance, oversee major campaigns, and build senior stakeholder relationships while leading the Biddable Centre of Excellence and balancing regional consistency with local autonomy.