Senior Biddable Brand Activation Lead – Europe

Interpublic; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Omnicom Media in London is seeking a Biddable Brand Lead to drive digital brand activation across Europe. You will lead multi-market paid social, programmatic, and online video, ensuring strategies are translated into locally relevant execution and delivering high-impact campaigns.

You will oversee major brand campaigns, build senior stakeholder relationships, and lead a Centre of Excellence to raise standards and share innovation across the network.

Qualifications

• Significant experience in digital media and multi-market activation.
• Strong ability to influence senior stakeholders across markets.
• Proven track record in brand-focused digital activation and measurement.
• Experience leading multi-channel teams and governance standards.

Responsibilities

• Lead digital brand activation across Europe, overseeing paid social, programmatic, online video and emerging channels.
• Set vision and standards for activation, translating strategy into local execution.
• Provide senior oversight of major brand campaigns and market delivery.
• Build relationships with senior stakeholders across European markets.
• Lead the Biddable Centre of Excellence and drive regional collaboration.
• Develop a culture of experimentation and share learnings across markets.

Skills

Digital media

Paid social

Programmatic

Brand activation

Stakeholder management

Leadership

Job description

Omnicom Media in London is seeking a Biddable Brand Lead to drive digital brand activation across Europe. You will lead multi-market paid social, programmatic, and online video, ensuring strategies are translated into locally relevant execution and delivering high-impact campaigns.

You will oversee major brand campaigns, build senior stakeholder relationships, and lead a Centre of Excellence to raise standards and share innovation across the network.