Senior Brand Manager

Confidential; Greater London; Remote; GBP 60,000 - 90,000; Full time

Job summary

The Advocate Group is partnering with a fast-growing functional drinks brand to recruit a Senior Brand Manager. This remote/London-based role leads brand marketing, shaping strategy and delivering 360 campaigns across retail, DTC and Amazon.

You’ll manage budgets, collaborate with Sales and external partners, and mentor a direct report while driving growth and brand experiences in a dynamic FMCG environment.

Qualifications

• Brand management experience within FMCG.
• Proven experience taking campaigns from idea to execution.
• Experience across DTC, eCommerce and Amazon and digital channels driving growth.

Responsibilities

• Own and deliver the brand marketing plan with 360 campaigns.
• Drive growth across retail, DTC and eCommerce including Amazon.
• Identify opportunities, partnerships and activations to differentiate the brand.
• Manage marketing budgets and campaign performance using data insights.
• Collaborate with Sales, Commercial and external partners to deliver campaigns.
• Contribute to future brand strategy and growth plans and mentoring a direct report.

Skills

Brand management

Campaign execution

DTC marketing

Amazon experience

Creative thinking

Budget management

Data insights

Tools

Amazon Seller Central

Job description

Location: Remote, London-based

The Advocate Group are excited to be partnering with an ambitious, fast-growing functional drinks brand with a strong presence in the UK market and exciting plans for continued growth.

With expanding retail distribution, an upcoming brand transformation and ambitious plans for the future, this is an exciting time to join the business and play a key role in its next phase of growth.

They are now looking for a Senior Brand Manager who can bring fresh ideas, creative thinking and a real passion for brand building.

This is an opportunity to get involved in everything from shaping brand strategy and launching standout campaigns to driving growth across retail, DTC and eCommerce.

Key Responsibilities:

• Own and deliver the brand marketing plan, bringing strategy to life through creative 360 campaigns, content and activations.
• Drive brand growth across retail, DTC and eCommerce channels, including Amazon, building awareness, engagement and conversion.
• Bring fresh challenger-brand thinking, identifying creative opportunities, partnerships and activations that help the brand stand out.
• Manage marketing budgets and campaign performance, using consumer insights and data to optimise activity and drive results.
• Collaborate with Sales, Commercial teams and external creative partners to deliver impactful campaigns and strengthen retail performance.
• Contribute to future brand strategy and growth plans, while managing and developing a direct report.

About You:

• Brand management experience within FMCG.
• Proven experience taking campaigns from initial idea through to execution, with a passion for creating standout brand experiences.
• Experience across DTC, eCommerce and Amazon, with an understanding of how digital channels can drive brand and commercial growth.
• A creative thinker with strong commercial instincts, able to turn great ideas into tangible results.
• Experience across trade marketing, brand partnerships or consumer activations would be advantageous.
• Entrepreneurial, proactive and happy to roll up your sleeves in a fast-paced, ambitious environment.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.