Brand Manager

Bell Recruitment; Portadown; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Well-established brand

Collaborative team

Opportunity to shape strategy

Job summary

Bell Recruitment is seeking a Brand Manager for a well-established UK food manufacturer. You will own brand strategy for key lines, working with sales, NPD and agencies to build equity and drive growth across retail and export channels.

You will manage brand budgets, lead packaging and campaigns, and ensure consistency across consumer content. The role offers collaborative teamwork and tangible scope to shape brand strategy.

Qualifications

• Degree in Marketing, Business, or related discipline (or equivalent experience).
• 3+ years' experience in a brand/marketing management role in FMCG or food/drink.
• Strong commercial acumen with budget management and ROI measurement.
• Excellent project management and stakeholder coordination skills.
• Creative thinker with focus on brand consistency and consumer content.
• Experience with retailers or export markets is an advantage.

Responsibilities

• Develop and deliver brand plans aligning with wider commercial objectives.
• Manage brand P&L, marketing budgets and ROI tracking.
• Lead packaging, campaigns and promotions per brand guidelines.
• Collaborate with sales, NPD and supply chain to bring products to market.
• Oversee external agencies (creative, media, PR) for quality output.
• Monitor market trends and consumer insights to identify growth opportunities.
• Support retailer and export partner engagement with brand input.
• Track brand performance against KPIs and report to senior stakeholders.
• Manage social media and digital content to build awareness and engagement.

Skills

Project management

Communication

Interpersonal skills

Creativity

Budget management

Education

Bachelor's degree in Marketing or related discipline

Job description

Our client is a well-established food manufacturer with a heritage spanning generations and a reputation for quality, provenance, and trusted household brands. As the business continues to grow across retail and export markets, they're looking for a Brand Manager to help drive the next phase of brand development and consumer engagement.

ROLE PURPOSE

The Brand Manager will take ownership of brand strategy and execution for key product lines, working closely with sales, NPD, and external agencies to build brand equity, drive consumer engagement, and support commercial growth across retail and export channels.

KEY RESPONSIBILITIES

• Develop and deliver brand plans that support wider commercial and business objectives.
• Manage brand P&L, including marketing budget allocation and ROI tracking.
• Lead the development of packaging, campaigns, and promotional activity in line with brand guidelines.
• Work cross-functionally with sales, NPD, and supply chain to bring new products and initiatives to market.
• Manage relationships with external agencies (creative, media, PR) to deliver high-quality brand output.
• Monitor market trends, consumer insights, and competitor activity to identify opportunities for brand growth.
• Support retailer and export partner engagement with brand and category input.
• Track brand performance against KPIs, reporting regularly to senior stakeholders.
• Manage social media and digital content in support of brand awareness and engagement.

CANDIDATE REQUIREMENTS

• Degree in Marketing, Business, or related discipline (or equivalent experience).
• 3+ years' experience in a brand or marketing management role, ideally within FMCG or food/drink.
• Strong commercial acumen with experience managing budgets and measuring marketing ROI.
• Excellent project management skills, with the ability to manage multiple workstreams and stakeholders.
• Strong communication and interpersonal skills, comfortable working across all levels of the business.
• Creative thinker with a good eye for brand consistency and consumer-facing content.
• Experience working with retailers and/or export markets is an advantage.

WHAT'S ON OFFER

• Salary £35,000 – £40,000, dependent on experience.
• Opportunity to work with a well-established, growing food brand.
• A collaborative team environment with genuine scope to shape brand strategy.