Brand Manager

Lamb Personnel Ltd; City Of London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Health care

Private health insurance

Pension plan

Childcare vouchers

Holiday entitlement

Sick pay

Death in service

Company credit card

Eye tests and glasses allowance

Wellbeing programs

Long service rewards

Job summary

Lamb Personnel Ltd is seeking a Brand Manager for a leading European fruit transformation and chilled dairy producer based in London. You will join an autonomous, entrepreneurial marketing team and help shape the UK brand strategy, supported by the Marketing Director.

You will drive full marketing mix, oversee NPD, and lead consumer communications and insights across channels. This role is London-based with a competitive package and scope to influence across the business.

Qualifications

• Proven track record in brand management in branded FMCG.
• Experience developing communications and driving innovation.
• Passion for food and consumer trends with curiosity for new products.
• Ability to work with ambiguity and deliver innovative solutions.
• Self-starter who can work independently and in a team.

Responsibilities

• Contribute to delivery of vision and annual marketing plans.
• Establish consumer and customer insights; provide strategic recommendations.
• Develop compelling stories to grow the brand in existing categories.
• Own key innovation projects with the NPD team from concept to launch.
• Support Commercial Manager at customer meetings to bring brand to life.
• Develop optimum consumer communication plans to meet objectives.
• Assist in developing a future UK brand vision.
• Manage external Marketing Agencies.
• Monitor and control the marketing budget for consumer spend.

Skills

Brand management

FMCG expertise

Consumer insights

NPD

Budget management

Communication

Influencing skills

Team leadership

Analytical thinking

UK grocery channels knowledge

Job description

Leading European fruit transformation and chilled dairy producer manufacturing an internationally famous brand, as well as many private label products; with an ambitious investment plan for the coming years, require a Brand Manager.

This is an excellent opportunity to join at a pivital point, and be involved in the full marketing mix.

The portfolios have grown strongly in the past 2 years and they are now looking for a candidate to grow rapidly in a £1.2B pounds market behind current offerings, and development of an exciting innovation pipeline.

You will join a close-knit and supportive team with an autonomous working environment to create and implement the marketing strategy and deliver against ambitious growth opportunities.

The successful candidate will support the Marketing Director in the planning and delivery of the annual Marketing and Brand strategies for the brand. You will have the chance to support across a wide range of activities, including full mix communications, as well as NPD. You will be a highly self-aware, professionally mature person with strong influencing skills to direct and motivate people at all levels, both in and outside of your immediate team so to deliver positive solutions.

This role will suit someone who enjoys taking responsibility and ownership and is looking for an opportunity to work in an entrepreneurial environment where they can really make a difference. Reporting to the Marketing Director, the successful candidate will be part of a progressive marketing team and collaborate enthusiastically with multi-functional stakeholders.

Main tasks and responsibilities:

• Contribute to the delivery of the company's vision and business plan and input into the development and execution of the annual marketing plans
• Establish consumer & customer insights and make sound strategic recommendations
• Develop compelling stories for growing the brand in existing categories
• Own key innovation projects, working with NPD team to manage process from concept to launch
• Accompany and support the Commercial Manager at customer meetings, bringing to life the world of the producr for the trade
• Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with their target consumer
• Support Marketing Director in development of a future vision for the brand in the UK
• Management of the external Marketing Agencies.
• Monitor and control the marketing budget for consumer spend

Candidate Profile

• A passionate brand advocate with a natural affinity for brands and how they connect with consumers
• Proven success in brand management in a branded FMCG company particluarly in the area of communications and innovation.
• A passion for food combined with a natural curiosity for consumers & new products
• Able to work with ambiguity and be flexibly minded and offer innovative solutions
• A self starter, able to work alone and in a team
• Dynamic with ability to inspire others
• Excellent communication and influencing skills
• Analytical, inquisitive and innovative
• Persuasive, determined & makes things happen
• Understanding of the UK multiple grocery channels and their associated trading issues
• Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation

Location - Head Office, Hammersmith, London

Company Package

• Market Leader in their products and sector
• Salary DoE
• Health care single cover
• Private Health Insurance 70% of Contractual pay
• Company pension 6% employer contribution (Salary exchange)
• Childcare vouchers (Salary exchange)
• 25 days holiday + 8 Bank holidays
• Company sick pay - 3 months full contractual pay
• 4 x Death in Service
• Company Credit card for expenses
• Wellbeing - Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests
• Long service recognition and rewards