Brand Manager

Michael Page; East Hampshire; On-site; GBP 35,000 - 52,000; Full time

Job summary

Michael Page is seeking a Brand Manager in Hampshire to lead integrated marketing campaigns, product launches, shopper marketing and ecommerce activity across UK and international markets. You will work closely with sales, digital, insights and senior marketing stakeholders to drive brand growth and broaden exposure across the full marketing mix.

A successful candidate will deliver multi-channel campaigns, support new product launches, coordinate creative assets and analyse market insights to

Qualifications

• Experience leading brand campaigns across multiple channels.
• Strong project management and stakeholder coordination abilities.
• Experience delivering multi-channel marketing campaigns in FMCG or consumer healthcare.
• Commercially minded with ability to work with sales and customer teams.
• Analytical, data-driven and able to translate insights into action.
• Strong communication and presentation skills.

Responsibilities

• Deliver integrated marketing campaigns across multiple channels from planning to execution.
• Support the launch of new products ensuring timely delivery and high standards.
• Partner with sales to deliver customer marketing plans and promotions.
• Manage marketing projects, timelines and stakeholder communications across workstreams.
• Support brand growth across UK and international markets.
• Collaborate with digital and ecommerce teams to optimise online journeys and brand visibility.
• Coordinate development of creative assets, assets and campaign toolkits.
• Analyse consumer insights, market trends and competitor activity for growth opportunities.
• Support market research and translate findings into actionable recommendations.
• Monitor campaign performance and provide post-campaign learnings.
• Collaborate with internal teams and external agencies for best-in-class execution.
• Assist with customer presentations and new business opportunities.

Skills

Brand management experience

Project management

Multi-channel campaigns

Commercial mindset

Analytical skills

Communication skills

Job description

As a Brand Manager in Hampshire, you will join a fast-growing consumer health business, leading the delivery of integrated marketing campaigns, product launches, shopper marketing initiatives and ecommerce activity across both UK and international markets. Working closely with sales, digital, insights and senior marketing stakeholders, you'll play a key role in driving brand growth while gaining broad exposure across the full marketing mix.

Client Details

Our client is a fast-growing and highly regarded business within the consumer goods sector based in Hampshire, operating across both UK and international markets. With a strong track record of innovation, category leadership and commercial success, they have built an impressive presence across retail, ecommerce and specialist channels.

Known for their collaborative culture and entrepreneurial mindset, they offer an environment where employees are encouraged to take ownership, contribute ideas and make a genuine impact. With ambitious growth plans and continued investment in marketing, innovation and international expansion, this is an exciting opportunity to join a business entering its next phase of growth.

Description

As a Brand Manager you will:

• Deliver integrated marketing campaigns across multiple channels, from planning through to execution.
• Support the launch of new products, ensuring all activity is delivered on time and to a high standard.
• Partner closely with sales teams to deliver customer marketing plans, retail activations and promotional campaigns.
• Manage marketing projects, timelines and stakeholder communications across multiple workstreams.
• Support brand growth across UK and international markets.
• Work with digital and ecommerce teams to optimise online customer journeys and brand visibility.
• Coordinate the development of creative assets, marketing materials and campaign toolkits.
• Analyse consumer insights, market trends and competitor activity to identify opportunities for growth.
• Support market research projects and translate findings into actionable recommendations.
• Monitor campaign performance and provide post-campaign analysis and learnings.
• Collaborate with internal teams and external agencies to ensure best-in-class execution.
• Assist with customer presentations, category initiatives and new business opportunities.
• Maintain brand consistency across all marketing channels and touchpoints.
• Support the adaptation and implementation of marketing activity across different international markets.
• Contribute to ongoing innovation and product development projects.

Profile

A successful Brand Manager should have:

• Experience in a Brand Manager, Assistant Brand Manager, Marketing Manager or Trade Marketing role.
• FMCG, Consumer Healthcare, Health & Wellness, Beauty, Personal Care, Food or Drink experience preferred.
• Strong project management and stakeholder management capabilities.
• Experience delivering multi-channel marketing campaigns.
• Commercially minded with experience working alongside sales and customer teams.
• Analytical, data-driven and comfortable turning insights into action.
• Highly organised, proactive and able to thrive in a fast-paced environment.
• Strong communication and presentation skills.

Job Offer

Permanent position based in Hampshire.

Competitive Salary, dependent on the level of experience.

Benefits to be confirmed.

We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.