Senior B2B Travel Marketing Lead — ABM & Events

Visa; Greater London; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

Visa is seeking a Senior Marketing Manager for the B2B Travel segment to lead and manage marketing campaigns, events, and ABM strategies. You will work closely with the Visa Commercial Solutions team to drive go-to-market initiatives and create impactful, measurable outcomes across multiple time zones.

You will collaborate with global marketing, product, sales, legal, and communications stakeholders, manage budgets, and advance thought leadership in travel solutions.

Qualifications

• Business experience in marketing and events, preferably B2B.
• Proven track record in leading marketing campaigns and events.
• Strong understanding of ABM strategies and execution.
• Ability to build and maintain relationships with many stakeholders.
• Global sensibilities and ability to work across markets and cultures.
• Proven ability to partner, communicate, and navigate across disciplines.
• Positive approach to learning and adapting to new challenges.

Responsibilities

• Lead and manage marketing campaigns for the B2B Travel segment.
• Plan and execute targeted campaigns across digital, social, email, and content channels.
• Develop and manage events: trade shows, conferences, webinars, and industry events.
• Implement ABM strategies to drive engagement and conversions in target markets.
• Create and maintain landing pages, sales collateral, and pitch materials for B2B Travel.
• Collaborate with global and regional teams and with product, sales, legal, and comms.
• Develop thought leadership campaigns and define success metrics and optimization.
• Manage budget and relationships with third-party agencies.
• Be a Visa brand advocate across activities and communications.

Skills

B2B marketing

Campaign leadership

ABM strategies

Stakeholder management

Global collaboration

Cross-functional collaboration

Learning orientation

Job description

Visa is seeking a Senior Marketing Manager for the B2B Travel segment to lead and manage marketing campaigns, events, and ABM strategies. You will work closely with the Visa Commercial Solutions team to drive go-to-market initiatives and create impactful, measurable outcomes across multiple time zones.

You will collaborate with global marketing, product, sales, legal, and communications stakeholders, manage budgets, and advance thought leadership in travel solutions.