Growth Marketing Lead - ABM, GTM & Partnerships

Expedia; Greater London; In loco; GBP 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Expedia Group is seeking a senior marketing leader to own Connectivity Marketing GTM for a two-sided partner ecosystem, driving ABM programs and cross-functional collaboration with Product Marketing, Analytics, and Hotel/VR Marketing. You will lead a team, shape the strategy, coach managers, and translate insights into scalable campaigns that boost partner adoption and revenue.

Global remit and executive stakeholder engagement are core.

Competenze

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience.
• 8+ years marketing experience including 3+ years people management experience.
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale.
• Experience building or running ABM programs for strategic, high-value accounts.
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives.
• Solid understanding of marketing channel mix and sequencing channels across a partner lifecycle.
• Established team leader with experience managing people managers and/or individual contributors.
• Comfortable operating in a quarterly planning cadence with rolling look-ahead signals.
• Ability to work cross-functionally with Product Marketing, Analytics, and other teams.

Mansioni

• Own and evolve Connectivity Marketing’s two-sided GTM model across the Awareness, Pilot and GA phases.
• Lead API adoption, usage and opportunity-capture initiatives for scaled marketing programs.
• Plan and execute cross-LOB Shared Bets with Hotel/VR Marketing teams.
• Build and lead the 1:1 ABM approach for top connectivity providers.
• Lead Connectivity’s quarterly GTM planning in partnership with PMM and Business Programs.
• Establish relationships with executive stakeholders and become a trusted partner.
• Coach and develop the team to drive growth and effectiveness.
• Collaborate with Analytics to define success metrics and report insights.

Conoscenze

Marketing leadership

B2B marketing

ABM

Cross-functional collaboration

Data analysis

Executive stakeholder management

Written communication

Global remit experience

Channel planning

Formazione

Bachelor’s in Marketing or related field

Strumenti

Salesforce Marketing Cloud

Seismic

Descrizione del lavoro

Expedia Group is seeking a senior marketing leader to own Connectivity Marketing GTM for a two-sided partner ecosystem, driving ABM programs and cross-functional collaboration with Product Marketing, Analytics, and Hotel/VR Marketing. You will lead a team, shape the strategy, coach managers, and translate insights into scalable campaigns that boost partner adoption and revenue.

Global remit and executive stakeholder engagement are core.