Senior B2B Marketing Manager - ABM Growth & Flexible Work

Six; England; On-site; GBP 70,000 - 100,000; Full time

Job summary

Six in the United Kingdom seeks an experienced B2B marketing leader to drive growth across priority markets. You will develop and execute integrated marketing plans aligned with sales priorities, target audiences, and measurable objectives, acting as the main regional marketing contact within global discussions.

You will bring deep customer, market, and competitive insight to shape positioning, messaging, and campaigns, while applying Account-Based Marketing to strategic accounts and delivering

Qualifications

• 7-8 years of proven experience in B2B, growth, field or strategic account marketing with a track record of delivering measurable business outcomes.
• Strong commercial mindset and experience working closely with Sales teams to support growth objectives and client engagement.
• Practical knowledge of Account-Based Marketing, strategic account engagement and data-driven marketing approaches.
• A hands-on, self-starting approach combined with strong communication, analytical and stakeholder-management skills. Experience in financial services, financial information, fintech or technology is an advantage.
• Master's degree in Marketing, Business Administration, Economics, Communications or a related discipline.

Responsibilities

• Develop and execute marketing plans for a portfolio of priority markets, aligned with Sales priorities, target audiences and measurable business objectives.
• Act as the key marketing contact for regional commercial and go-to-market teams, representing market priorities and opportunities within global marketing discussions.
• Bring customer, market and competitive insight into Product Marketing and central Marketing functions to help shape positioning, messaging, campaigns and content.
• Develop targeted initiatives for strategic clients and priority accounts, applying Account-Based Marketing approaches to support opportunity creation, progression and expansion.
• Deliver campaigns, thought leadership, events, webinars and client engagement programs, while measuring results through account engagement, qualified demand, pipeline contribution and opportunity progression.

Skills

B2B Marketing

Growth Marketing

Strategic Accounts

ABM

Sales collaboration

Data-driven marketing

Communication skills

Stakeholder management

Fintech experience

Education

Master's degree in Marketing, Business Administration, Economics, or Communications

Job description

Six in the United Kingdom seeks an experienced B2B marketing leader to drive growth across priority markets. You will develop and execute integrated marketing plans aligned with sales priorities, target audiences, and measurable objectives, acting as the main regional marketing contact within global discussions.

You will bring deep customer, market, and competitive insight to shape positioning, messaging, and campaigns, while applying Account-Based Marketing to strategic accounts and delivering