Senior B2B Marketing Lead - Multichannel Campaigns

VMA Group; Coventry; On-site; GBP 38,000 - 52,000; Full time

Job summary

VMA Group is seeking a Senior Marketing Executive to own and deliver B2B marketing campaigns across digital and traditional channels. You will develop content, manage CRM-driven activity and support commercial growth with close collaboration with Sales and the Marketing & Communications Manager.

You will run multichannel campaigns, coordinate events and webinars, and ensure messaging remains aligned with business objectives. A CIM or equivalent qualification is preferred.

Qualifications

• Proven track record delivering multichannel B2B campaigns from planning to execution.
• Hands-on experience with email marketing, CRM platforms and digital tools.
• Strong copywriting and content creation skills for multiple audiences.

Responsibilities

• Deliver integrated B2B marketing campaigns across digital and traditional channels.
• Execute annual marketing and communications plan on schedule.
• Manage email marketing campaigns and audience targeting, content development and tracking.
• Lead LinkedIn marketing (organic and paid) and ongoing engagement.
• Utilise CRM and marketing platforms to track performance and communications.
• Coordinate events, exhibitions and webinars, managing logistics and suppliers.
• Collaborate with sales to develop campaigns, collateral and enablement materials.
• Create content across blogs, case studies, website updates and social media.
• Maintain website messaging aligned with business objectives.

Skills

B2B marketing

Campaign management

Multichannel marketing

Email marketing

LinkedIn marketing

CRM & marketing automation

Content creation

Copywriting

Events management

Stakeholder management

Project management

Education

CIM qualification

Relevant marketing qualification

Tools

CRM platforms

Marketing automation

LinkedIn Ads

Job description

VMA Group is seeking a Senior Marketing Executive to own and deliver B2B marketing campaigns across digital and traditional channels. You will develop content, manage CRM-driven activity and support commercial growth with close collaboration with Sales and the Marketing & Communications Manager.

You will run multichannel campaigns, coordinate events and webinars, and ensure messaging remains aligned with business objectives. A CIM or equivalent qualification is preferred.