Senior Marketing Executive

VMA Group; Coventry; On-site; GBP 38,000 - 52,000; Full time

Job summary

VMA Group is seeking a Senior Marketing Executive to own and deliver B2B marketing campaigns across digital and traditional channels. You will develop content, manage CRM-driven activity and support commercial growth with close collaboration with Sales and the Marketing & Communications Manager.

You will run multichannel campaigns, coordinate events and webinars, and ensure messaging remains aligned with business objectives. A CIM or equivalent qualification is preferred.

Qualifications

• Proven track record delivering multichannel B2B campaigns from planning to execution.
• Hands-on experience with email marketing, CRM platforms and digital tools.
• Strong copywriting and content creation skills for multiple audiences.

Responsibilities

• Deliver integrated B2B marketing campaigns across digital and traditional channels.
• Execute annual marketing and communications plan on schedule.
• Manage email marketing campaigns and audience targeting, content development and tracking.
• Lead LinkedIn marketing (organic and paid) and ongoing engagement.
• Utilise CRM and marketing platforms to track performance and communications.
• Coordinate events, exhibitions and webinars, managing logistics and suppliers.
• Collaborate with sales to develop campaigns, collateral and enablement materials.
• Create content across blogs, case studies, website updates and social media.
• Maintain website messaging aligned with business objectives.

Skills

B2B marketing

Campaign management

Multichannel marketing

Email marketing

LinkedIn marketing

CRM & marketing automation

Content creation

Copywriting

Events management

Stakeholder management

Project management

Education

CIM qualification

Relevant marketing qualification

Tools

CRM platforms

Marketing automation

LinkedIn Ads

Job description

VMA GROUP is working with an established organisation operating within the energy, utilities and infrastructure sector to appoint a Senior Marketing Executive.

This is an excellent opportunity for an experienced, hands-on B2B marketer who enjoys taking ownership of marketing campaigns and delivering activity across a broad range of digital and traditional channels.

Working closely with the Marketing & Communications Manager, you will be responsible for bringing the wider marketing strategy to life, delivering engaging campaigns, developing content, managing digital channels and supporting commercial growth.

We are looking for someone who is confident working independently, enjoys a varied marketing role and can balance creativity with strong organisational skills and a focus on results.

Key Responsibilities

• Deliver integrated B2B marketing campaigns across digital and traditional channels, supporting brand awareness, customer engagement and lead generation.
• Execute the annual marketing and communications plan, ensuring campaigns and activities are delivered effectively and on schedule.
• Manage email marketing campaigns, including campaign coordination, audience targeting, content development and performance tracking.
• Take ownership of LinkedIn marketing activity, including organic content, paid campaigns and ongoing engagement.
• Utilise CRM and marketing platforms to manage campaign activity, support customer communications and track performance.
• Coordinate and deliver events, exhibitions and webinars, managing logistics, suppliers and promotional activity.
• Work closely with sales and commercial teams to develop marketing campaigns, collateral and sales enablement materials.
• Create engaging content across multiple channels, including blogs, case studies, website updates, social media and marketing communications.
• Maintain and update website content, ensuring messaging remains accurate, relevant and aligned with business objectives.
• Support PR and external communications activity, working with internal stakeholders and external partners.
• Manage relationships with creative agencies, printers and other marketing suppliers to ensure projects are delivered to a high standard.
• Monitor marketing campaign performance, providing regular updates and identifying opportunities for improvement.
• Provide wider marketing coordination and administrative support to ensure the smooth delivery of marketing initiatives.

About You

We are looking for a proactive and commercially aware B2B marketing professional who is comfortable managing multiple campaigns and taking responsibility for day-to-day marketing delivery.

You will ideally bring:

• Strong experience in a B2B marketing role, ideally at Marketing Executive or Senior Marketing Executive level.
• A proven track record of delivering multichannel marketing campaigns, from planning through to execution and reporting.
• Hands-on experience with email marketing, CRM platforms and digital marketing tools.
• Strong knowledge of LinkedIn marketing, including organic content management and paid advertising.
• Experience coordinating corporate events, exhibitions, webinars or other customer engagement activities.
• Excellent copywriting and content creation skills, with the ability to produce engaging communications for different audiences.
• Experience developing marketing collateral, case studies, website content and sales support materials.
• Confidence working with internal stakeholders, external agencies and suppliers.
• Strong project management and organisational skills, with the ability to manage competing priorities and deadlines.
• A keen eye for detail, alongside a proactive and solutions-focused approach.
• The ability to work independently while collaborating effectively with wider marketing and commercial teams.
• Previous experience within utilities, energy, infrastructure, construction, property or another technical B2B environment.
• Familiarity with CRM systems and marketing automation platforms.
• A relevant marketing qualification, such as CIM, or equivalent professional training.

Why Consider This Opportunity?

This is an opportunity to join an established business operating in a sector experiencing significant change and investment.

The role offers plenty of variety and the opportunity to gain exposure across the full marketing mix, from digital campaigns and content creation through to events, communications and sales enablement.

You will work closely with the wider commercial function, providing an opportunity to see the direct impact of your marketing activity on business performance.

For an ambitious marketing professional who enjoys being hands-on, taking ownership and contributing to the growth of a business, this represents an excellent next step.