Brand & Campaigns Marketing Lead | Hybrid | Growth Focus

Vma Group; England; Hybride; GBP 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Office in Oxfordshire

Résumé du poste

VMA Group is seeking a Brand & Campaigns Marketing Manager to own brand development and integrated campaign delivery across consumer and business markets. This role blends brand strategy with hands-on campaign execution in a fast-paced telecoms environment.

You will lead multi-channel campaigns, oversee above-the-line activity, and manage hyper-local programmes while ensuring brand investment drives growth and measurable customer engagement.

Qualifications

• Strong experience in brand management and integrated marketing, preferably in telecoms.
• Proven ability to plan and deliver multi-channel campaigns across paid, owned and earned media.
• Experience working with agencies and external partners to drive results.

Responsabilités

• Lead development and evolution of the brand, messaging and creative frameworks.
• Plan and deliver integrated campaigns across consumer and business audiences.
• Manage campaigns across paid, owned and earned channels for strong ROI.
• Develop hyper-local marketing programmes tailored to geographic markets.
• Lead above-the-line activity across TV, radio, OOH, sponsorship and local media.
• Own organic social media and content strategy, with editorials and calendars.
• Coordinate with performance, digital, lifecycle and B2B teams to connect brand and acquisition.
• Partner with insights teams to measure brand health and campaign effectiveness.

Connaissances

Brand management

Integrated marketing

Campaign planning

Multi-channel campaigns

Above-the-line media

Social media strategy

Agency management

Analytics & ROI

Description du poste

VMA Group is seeking a Brand & Campaigns Marketing Manager to own brand development and integrated campaign delivery across consumer and business markets. This role blends brand strategy with hands-on campaign execution in a fast-paced telecoms environment.

You will lead multi-channel campaigns, oversee above-the-line activity, and manage hyper-local programmes while ensuring brand investment drives growth and measurable customer engagement.