Senior B2B Demand Gen Lead | Remote UK

Owen Thomas B Corp; United Kingdom; À distance; GBP 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Remote working across the UK

Career development opportunities

Résumé du poste

IRIS Software Group is seeking an experienced Senior Marketing Executive to join our Accountancy marketing team. You will plan and deliver demand‑generation campaigns that generate leads and support growth, with ownership of end‑to‑end campaigns from brief to delivery.

This hands‑on role is remote across the UK, with collaboration across Marketing, Sales and Product Marketing, and coverage for the Marketing Manager when needed.

Qualifications

• Experience planning and delivering marketing campaigns that generate leads and support the sales pipeline.
• Hands-on experience with channels such as email, webinars, events, digital advertising, content or landing pages.
• Ability to own campaigns from brief through to launch, reporting and improvement.
• Strong data analysis to measure campaign results and drive optimization.

Responsabilités

• Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• Manage campaigns end-to-end: planning, audience targeting, delivery, reporting and optimisation.
• Collaborate with Sales, Product Marketing, internal teams and external agencies to coordinate messaging and deadlines.
• Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.
• Track campaign engagement, leads, conversions, pipeline contribution and ROI.

Connaissances

B2B marketing

Campaign management

Demand generation

Stakeholder collaboration

Data-driven decision making

Remote collaboration

Outils

Email marketing tools

Webinars & events

Description du poste

IRIS Software Group is seeking an experienced Senior Marketing Executive to join our Accountancy marketing team. You will plan and deliver demand‑generation campaigns that generate leads and support growth, with ownership of end‑to‑end campaigns from brief to delivery.

This hands‑on role is remote across the UK, with collaboration across Marketing, Sales and Product Marketing, and coverage for the Marketing Manager when needed.