Senior B2B Demand Gen Campaign Lead (Remote UK)

Abundant Code; United Kingdom; À distance; GBP 55 000 - 75 000; Plein temps

Résumé du poste

IRIS Software Group is seeking an experienced Senior Marketing Campaign Executive to join our Accountancy marketing team. The role focuses on planning and delivering demand generation campaigns that create qualified leads and sales opportunities for our SaaS portfolio.

This hands-on role offers ownership of campaigns from brief through to delivery, with opportunities to work with Sales, Product Marketing and external agencies while providing cover for the Marketing Manager when needed.

Qualifications

• B2B marketing experience planning and delivering campaigns.
• Demand generation using email, webinars, events, digital channels.
• Campaign ownership from brief to launch, reporting and optimization.
• Ability to analyze performance data and recommend improvements.
• Stakeholder management with Sales, Product Marketing and external agencies.
• Strong organisation to manage multiple campaigns and changing priorities.
• Willingness to take ownership and cover for the Marketing Manager when needed.
• Clear communication and attention to detail in briefs and content.

Responsabilités

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• End-to-end ownership: Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.
• Stakeholder collaboration: Work with Sales, Product Marketing and internal teams to coordinate campaigns, agree messaging and meet deadlines.
• Events and webinars: Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.
• Performance analysis: Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.
• Marketing Manager cover: Step up to coordinate priorities and support colleagues when needed.
• Marketing improvement: Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.

Description du poste

IRIS Software Group is seeking an experienced Senior Marketing Campaign Executive to join our Accountancy marketing team. The role focuses on planning and delivering demand generation campaigns that create qualified leads and sales opportunities for our SaaS portfolio.

This hands-on role offers ownership of campaigns from brief through to delivery, with opportunities to work with Sales, Product Marketing and external agencies while providing cover for the Marketing Manager when needed.