B2B Campaign Manager IRIS Software Group

Abundant Code; United Kingdom; Remote; GBP 38,000 - 52,000; Full time

Job summary

IRIS Software Group is seeking an experienced B2B marketer to own and deliver demand generation campaigns across email, webinars, events and digital channels. You will drive qualified leads and sales opportunities while coordinating with Sales, Product Marketing and external agencies.

This hands-on role offers opportunities to influence marketing activity and to step up for the Marketing Manager when necessary.

Qualifications

• Proven experience planning and delivering B2B marketing campaigns that generate leads and support sales pipelines.
• Hands-on demand generation across email, webinars, events, digital advertising, content or landing pages.
• Own campaigns from brief to launch, reporting and improvement.
• Confident in analysing campaign results and making data-driven recommendations.
• Experience working with Sales, Product Marketing, seniors and external agencies.
• Ability to manage multiple campaigns with changing priorities.
• Capable of stepping up to cover the Marketing Manager when required.
• Strong briefing, content review and communication skills.

Responsibilities

• Plan and deliver integrated B2B marketing campaigns across channels.
• Develop campaigns to attract prospects, generate leads and create opportunities.
• End-to-end ownership from planning to delivery, reporting and optimisation.
• Collaborate with Sales, Product Marketing, internal teams and agencies.
• Coordinate events and webinars, including promotion and follow-up.
• Track engagement, leads, pipeline and ROI, proposing improvements.
• Cover for the Marketing Manager when needed to coordinate priorities.
• Explore new approaches including AI, automation and ABM.

Skills

B2B marketing

Demand generation

Campaign management

Data analysis

Stakeholder management

Prioritization & planning

Decision making & leadership

Clear briefing & communication

Job description

B2B Campaign Manager Overview

Company Name IRIS Software Group

Job Role B2B Campaign Manager

Qualifications Not specified

Category I

Job Type Full Time

Location IRIS Remote, UK

Requirements

What we're looking for

• B2B campaign experience: Proven experience planning and delivering marketing campaigns that generate leads and support sales pipeline.

• Demand generation knowledge: Hands-on experience using channels such as email, webinars, events, digital advertising, content or landing pages.

• Campaign ownership: Experience managing campaigns from initial brief through to launch, reporting and improvement.

• Performance reporting: Confidence analysing campaign results, understanding what works and making recommendations using data.

• Stakeholder management: Experience working with Sales, Product Marketing, senior stakeholders and external agencies.

• Organisation and prioritisation: The ability to manage multiple campaigns, competing deadlines and changing priorities.

• Independence and leadership potential: Confidence making decisions, influencing others and stepping up for the Marketing Manager when required.

• Communication and attention to detail: The ability to create clear briefs, review campaign content and communicate effectively.

Experience in SaaS, software, professional services, financial services or accountancy would be beneficial, but isn't essential.

Previous line management experience isn't required. What matters is your ability to take ownership, coordinate activity and support others when needed.

The role

IRIS Software Group is one of the UK's largest privately held software companies, trusted by 100,000+ businesses, schools and accountancy firms to keep their operations running. Our software pays 1 in 6 UK employees, supports over 12,000 schools, and is relied on by 91 of the top 100 UK accountancy firms.

We're a Great Place to Work® certified employer, recognised for our commitment to well-being, inclusion and development – and we're growing fast.

At IRIS Software Group, we develop software that helps accountants, businesses and finance professionals save time, work more efficiently and stay compliant.

We're looking for an experienced B2B marketer with a proven background in planning and delivering demand generation campaigns to join our Accountancy marketing team.

You'll take ownership of campaigns that generate leads, create sales opportunities and support business growth across our Accountancy software portfolio.

This is a hands'on role with opportunities to influence marketing activity, work with senior stakeholders and step up to provide cover for the Marketing Manager when required.

If you're a Senior Marketing Executive, Campaign Manager, Demand Generation Executive or Marketing Specialist ready for greater ownership and responsibility, we'd love to hear from you.

? Why This Role Matters

Our Accountancy software helps accountants and finance professionals manage their work, meet regulatory requirements and improve efficiency.

You'll create marketing campaigns that help potential customers discover our solutions and encourage existing customers to explore other IRIS products.

Your work will directly contribute to generating qualified leads, building sales pipeline and driving business growth.

You'll have ownership of your campaigns, visibility of their performance and opportunities to influence how we approach demand generation.

What you'll do

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.

• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.

• End-to-end ownership: Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.

• Stakeholder collaboration: Work with Sales, Product Marketing, internal teams and agencies to coordinate campaigns, agree messaging and meet deadlines.

• Events and webinars: Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.

• Performance analysis: Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.

• Marketing Manager cover: Step up when required to coordinate priorities, support colleagues, resolve day-to-day issues and maintain campaign delivery.

• Marketing improvement: Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.

About the Team You'll Join

You'll join our Accountancy demand marketing team, working closely with colleagues across Marketing, Sales, Product Marketing, Operations and external agencies.

You'll manage your own campaigns, contribute ideas and collaborate with others to improve results.

You'll also provide cover for the Marketing Manager during periods of absence, helping coordinate team priorities, support colleagues and keep activity on track.

The team works remotely across the UK, with occasional travel for meetings and collaboration.

What We're Looking For

We're particularly interested in experienced B2B marketers who can independently manage campaigns, demonstrate results and confidently take on additional responsibility.

What You'll Gain

• Remote working, with occasional opportunities to meet and collaborate in person.

• Campaign ownership, with responsibility for planning, delivering and improving demand generation activity.

• Broader responsibility, including opportunities to cover for the Marketing Manager and develop your leadership experience.

• Career development, building your expertise in B2B marketing within a growing international software business.

Ready to Join IRIS?

If you're an experienced B2B marketer who enjoys owning campaigns, delivering measurable results and taking on greater responsibility, we'd love to hear from you.

Why You'll Love Working Here

• Impact: Your work will influence millions globally.

• Growth: Continuous learning and career development opportunities.

• Belonging: A culture that celebrates diversity and empowers every individual.

Visa sponsorship: check with employer