Senior B2B Campaign Lead - Demand Gen (Remote)

Abundant Code; United Kingdom; À distance; GBP 38 000 - 52 000; Plein temps

Résumé du poste

IRIS Software Group is seeking an experienced B2B marketer to own and deliver demand generation campaigns across email, webinars, events and digital channels. You will drive qualified leads and sales opportunities while coordinating with Sales, Product Marketing and external agencies.

This hands-on role offers opportunities to influence marketing activity and to step up for the Marketing Manager when necessary.

Qualifications

• Proven experience planning and delivering B2B marketing campaigns that generate leads and support sales pipelines.
• Hands-on demand generation across email, webinars, events, digital advertising, content or landing pages.
• Own campaigns from brief to launch, reporting and improvement.
• Confident in analysing campaign results and making data-driven recommendations.
• Experience working with Sales, Product Marketing, seniors and external agencies.
• Ability to manage multiple campaigns with changing priorities.
• Capable of stepping up to cover the Marketing Manager when required.
• Strong briefing, content review and communication skills.

Responsabilités

• Plan and deliver integrated B2B marketing campaigns across channels.
• Develop campaigns to attract prospects, generate leads and create opportunities.
• End-to-end ownership from planning to delivery, reporting and optimisation.
• Collaborate with Sales, Product Marketing, internal teams and agencies.
• Coordinate events and webinars, including promotion and follow-up.
• Track engagement, leads, pipeline and ROI, proposing improvements.
• Cover for the Marketing Manager when needed to coordinate priorities.
• Explore new approaches including AI, automation and ABM.

Connaissances

B2B marketing

Demand generation

Campaign management

Data analysis

Stakeholder management

Prioritization & planning

Decision making & leadership

Clear briefing & communication

Description du poste

IRIS Software Group is seeking an experienced B2B marketer to own and deliver demand generation campaigns across email, webinars, events and digital channels. You will drive qualified leads and sales opportunities while coordinating with Sales, Product Marketing and external agencies.

This hands-on role offers opportunities to influence marketing activity and to step up for the Marketing Manager when necessary.